Suntory Global Spirits' CEO on the year ahead, analysis of Brown-Forman workforce cut & Trump's threat to alcohol ESG - Global Drinks Intel Newsletter

Suntory Global Spirits' CEO on the year ahead, analysis of Brown-Forman workforce cut & Trump's threat to alcohol ESG - Global Drinks Intel Newsletter

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On Global Drinks Intel last week...

Suntory Global Spirits’ CEO, Greg Hughes, is next up in Global Drinks Intel’s exclusive series of interviews looking back at last year and ahead to 2025.

Brown-Forman has lined up a reduction of its global workforce, with almost 650 of its 5,400 employees expected to go.

Following last week’s announcement of a 12% cut in global workforce, Brown-Forman – and the spirits industry more widely – will be reassured by the favourable responses from the investment community.

Everybody knows that Donald Trump’s favourite word is ‘tariff’. At the same time, his ‘war on woke’ could also spell trouble for the growing ESG movement.

Think beer packaging is relatively straightforward? Think again. Beer brand owners, both large and small, are stepping up their efforts to hit ESG goals.

Founded 190 years ago, family-owned MG Destilerías has grown beyond its gin origins in recent years. Late last year, Global Drinks Intel editor Olly Wehring met with CEO – and family member – Manu Giró, to learn more about the Spanish group’s past, present and future.

Taking its name from the Monte Solaro mountain on the Italian island of Capri, the Solaro gin brand leans heavily into its provenance, with a sustainable twist. Founder Lorenzo Fornari explains the approach to editor Olly Wehring.

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