Sunny Side of Tech: Are You Using the Right Gen-AI Tools to Stay Ahead in Marketing?

Hey, welcome back to Sunny Side of Tech! After diving into AI and its impact on the workplace in previous editions, I’ve been reflecting on something every marketer deals with Gen-AI tools. These tools are now reshaping the marketing landscape. But with so many options, it’s worth asking: Are you using the right ones to stay ahead?

Whether you’re creating content, analyzing customer data, or optimizing ads, Gen-AI is no longer a nice-to-have; it’s becoming critical. With so many available tools, let’s explore the most advanced Gen-AI tools out there and whether they fit your marketing strategy best.

AI-Powered Content Creation: Are These Tools Truly Ready?

Let’s start with Jasper AI, which has been making waves for marketers like Neil Patel , co-founder of NP Digital . Jasper AI helps you create blog posts, ad copy, and email campaigns with minimal effort. It’s particularly popular with brands that need to generate lots of content quickly. However, marketers should still review and personalize AI-generated content to make sure it truly reflects the brand’s voice. I’ve found it useful for those “I need a draft now” moments, but it’s not always perfect right out of the gate.

Video: Jasper AI review | Is it the BEST AI copywriting tool?! Cybernews

Another solid tool is Copy.ai. Marketers rave about its quick ideation and headline-generation abilities. Whether you’re stuck on product descriptions or need catchy social media posts, Copy.ai is excellent for brainstorming. It’s fast, but you’ll still need to refine the output to ensure it resonates with your audience.

Video: Copy.ai Review: Best Tool For Copywriting & Content Creation? StartupWise

Visual Content: Is AI Really Your Best Design Partner?

We all know that visuals can make or break a campaign, but Canva , its built-in AI toolsMagic Media is Canva's latest AI-powered tool that allows users to generate custom graphics, images, and videos with just a simple text prompt. It's part of Canva’s Magic Studio suite, designed to streamline the creative process. With Magic Media, marketers and designers can easily bring their ideas to life, from generating visuals for social media to creating custom illustrations for presentations, all without needing any advanced design skills. It’s an intuitive way to quickly create high-quality content tailored to your needs.

Video: Generate AI Images & Videos in Canva | Canva Magic Media Jason Gandy

But if you’re diving into video content (which you definitely should be!), Runway ML is another AI-powered gem. It allows you to create video content with AI-enhanced tools, making editing and post-production simpler and faster. I’ve used it to create short promotional videos, and it’s remarkable how much time it saves.

Video: Create Cinematic AI Videos with Runway Gen-3 Curious Refuge

AI Agents: Is Automation Truly Saving You Time?

At INBOUND 2024, Dharmesh Shah, co-founder of HubSpot , introduced their AI-powered Breeze Suite and AI agents. These agents don’t just automate email marketing—they take on more complex tasks like optimizing landing pages and handling sales prospecting. For example, HubSpot’s AI-driven Conversion Rate Optimizer Agent analyzes your web pages and recommends changes to boost lead conversions. It’s an intelligent assistant that you can train to handle more complex workflows over time.

Video: The Future Of AI Agents With Dharmesh Shah | INBOUND 2024 INBOUND

Similarly, Drift’s conversational marketing bots are making waves. Companies like Snowflake and Grammarly use Drift to manage customer interactions in real time, converting website visitors into high-quality leads. Drift bots can handle thousands of conversations simultaneously and are trained to learn from each interaction, making customer engagement both scalable and personalized.

Predictive Analytics: Is Data Driving Your Decisions?

If you’re not using Contentsquare , you’re missing out on valuable insights into your customers’ digital journeys. Brands like BMW and Sephora use Contentsquare’s AI-powered platform to monitor how users interact with their websites and apps. With AI-driven heatmaps and session recordings, you can quickly spot where customers drop off and what needs improving on your site. It’s like having a detailed roadmap of your customer’s every move.

Video: Contentsquare on boss mode: unlock its full potential

Another big player in predictive analytics is HubSpot, whose AI features help forecast customer behavior and engagement. Their predictive lead scoring helps sales teams prioritize which leads are most likely to convert. Companies like SurveyMonkey use this feature to target the right customers at the right time, giving them an edge in campaign planning.

AI for Ad Creation: Are Your Ads Hitting the Mark?

One of my favorite tools for ad creation is AdCreative.ai. This AI tool has been used by Mercedes-Benz and Samsung to create highly converting ad content. It predicts which visuals and messaging will resonate with your target audience by analyzing past performance data. No more guessing which ad creative will work best - AdCreative.ai does the heavy lifting for you, and the results speak for themselves.

Video: Ad Creative AI Complete Tutorial and Review (Beginners Guide)

A newer tool on the scene, Pencil ??, offers a fresh approach to ad creation. Pencil uses AI to generate multiple ad variations for testing, allowing marketers to optimize campaigns in real-time and achieve better performance with fewer resources.

Video: Pencil - How To Videos - Overview

Final Thoughts: Are You Using the Right Gen-AI Tools?

So, with all these powerful tools at our fingertips, the big question remains: Are you using the right ones to stay ahead in your marketing strategy? Gen-AI tools are incredibly powerful, but they’re not a one-size-fits-all solution. Whether you’re automating workflows with HubSpot’s AI agents, creating content with Jasper AI, or optimizing ad performance with AdCreative.ai, it’s important to regularly evaluate if these tools are meeting your unique business needs.

Here's a recommended comparison table for marketers looking to begin with AI tools. This table focuses on simplicity, ease of use, integration, and key value for beginners who are just starting with AI-driven marketing tools:

Remember, these tools are here to enhance your creativity and productivity, not replace the human touch. At the end of the day, it’s your strategy, creativity, and ability to connect with your audience that will drive the results you’re after.

So, what do you think? Are you using the right Gen-AI tools to stay ahead, or is it time to rethink your marketing stack? Let’s chat!

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