Sunday Shuffle v. 11

“Skateboarding teaches you how to take a fall properly." - Bam Margera

I grew up skateboarding. I had a quarter-pipe in the back yard where most summer nights you could find me falling off my Vision Shredder. It taught me how to fall over and over until I got it right. Marketing these days feels a lot like the skate culture. In these early days of Gen AI, many of us are trying out new things, teaching each either other our latest tricks, and falling a lot along the way, but we keep helping each other up and get back on that board.

Jerry sums it up well with Chris Rock in Comedians in Cars Getting Coffee.

As we all adapt to this "new normal" we're all taking our fair share of tumbles. And let me tell you, there were some epic tumbles this past week in tech. As Jerry says, "How many times will we have to get it wrong before we get it right?"

Let's shuffle up to the top of that quarter pipe and drop in.

Inside this week's Shuffle:

• Featured Story: Beware of the "Fakie"
• YouTube Wants to Improve Our News
• Quick Marketing Hits
• More AI + Healthcare
• Celebrity Corner
• The Accidental Marketeer

OpenAI Does a "Fakie" With Latest Launch DALL-E 3, It's Most Advanced Image Generator

In skateboard lingo, a "fakie" is essentially when you go backwards in your forward stance. This picture (thankfully not real!) symbolizes how we're starting to go backwards with these AI systems and just how susceptible they are to human manipulation and misuse.

OpenAI (maker of ChatGPT) just announced DALL-E 3, their latest AI-powered image generator, which can create unique images and be iterated upon inside the chat conversation. They also claim the tool uses a "multi-tiered safety system to limit its ability to generate potentially harmful imagery." Well, Peter Gostev was able to trick it with some deft prompt engineering to create an image of two kids enjoying a smoke together <Read More>.

Why Does It Matter: OpenAI has been trying to position itself as more brand-friendly and enterprise-ready vs. other options like Midjourney, Stable Diffusion, but they still seem to be throwing stuff out there that is still vulnerable to misuse. In a follow up post on LinkedIn, Peter used DALL-E 3 to create images of famous celebs working the counter at McDonalds! ??

The Takeaway: As "deepfakes" get more and more sophisticated, we all have to have our guard up and question their authenticity. Especially with 380 days to the next Presidential Election!

More on Deep Fakes:

• OpenAI claims 99% accuracy in identifying images created by AI. [Decrypt]
• An AI Nightmare - Explicit images of kids are popping up online, and no one knows how to stop them. [Rolling Stone]
• What Are Deep Fakes And How to Detect Them. [India Times]

YouTube Wants to Improve How We Get News From Authoritative Sources

Following up on my newsletter from last week that dove into this rising tsunami of misinformation on social media, YouTube announced on its blog last week that it will slowly roll out an immersive, multi-format news watching experience news that will allow viewers to find relevant long-form video, live coverage, and Shorts to quickly catch up on the latest news.? They claim that all news will come from “authoritative sources”, but it’s still unclear what they mean by that.? [More]

"Now more than ever, we remain committed to connecting people to high-quality information they can trust, particularly in times of elections, unrest, and natural disasters." - YouTube blog

Why it Matters:

Google owns YouTube, so one has to wonder how they will select the news and curate it for us users and how it stitches into their advertising engine.?

Quick Marketing Hits

• As marketers, we’re expected to be among the best communicators in the company.? Matt Abrahams (host of the Think Fast, Talk Smart podcast) offers some great tips and techniques definitely worth a look. [More]
• Good friend and Founder of B2BFusion, Jon Russo posted this recent Gartner report on “Redefining the Seller Role in the Digital Age.”? A must read for CSOs wanting to understand the top trends and challenges affecting sales. See Jon’s post here to get the report.
• There's been a lot of chatter about April Dunford's latest book, SALES P!TCH. I really admire this post from Jon Itkin on it.
• I can't say enuf how much I enjoyed this Case Study on Oatly and how it illuminates what Gen Z really wants from their brands.

AI's Impact on the Future of Healthcare

I know some of you enjoyed this section from last week, so here are more interesting bright spots on how AI is impacting the future of healthcare:

• ChatGPT followed clinical depression protocols better than doctors in a recent?study.
• How Generative AI Will Upend The Doctor-Patient Relationship [More]
• Number of AI products in healthcare set for 5x expansion by 2035 [More]

Celebrity Corner

• Marc Andreesen, the famed founder of Netscape and VC firm Andreesen-Horowitz, published The Techno-Optimist Manifesto this week, which left a lot of people scratching their heads (including me).
• Apple just cancelled Jon Stewart's show, 'The Problem' over concerns about his desire to cover AI. [More]
• Reviews coming in for Meta's celeb personas: "They're quite strange." [More]

The Accidental Marketeer

Before we close this week's Shuffle, I'd be remiss if I didn't pay homage to this viral gem. 20M views and counting! I salute you @Doggface2086. You ride a mean skateboard, but you are a genius marketeer! :-)

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