Is the sun setting on Social Media?
1. Is this the end of social media?
Social media was built to help people stay connected and socialise online. Now, with various algorithms providing entertainment, the social element of social media is fading. Instead of using it to communicate, we use it to consume. We are no longer being presented with content from our friends and family, but creative content that will keep us on the platform for longer. (Via Axios )
2. TikTok the "centre of the Internet's attention" according to new report, by TikTok
TikTok has successfully enticed us to spend our time scrolling through their app with undivided attention, which has led to new habitual consumption behaviours. For example, 35% of TikTok users have indicated they are spending less time watching TV or video content since joining TikTok. Plus new insights into TikTok engagement and retention behaviours. (Via Social Media Today )
3.?Instagram adds new creative tools for Reels
Alongside merging the video and Reels tabs, Instagram has introduced new features for Reels content. Instagram is adding a Dual camera option to its Reels, which allows users to capture footage from the front and back cameras at the same time (did someone say BeReal?). (Via Social Media Today )
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4. Instagram pledges to make changes in response to cristism from high profile users, namely Kylie Jenner
Instagram used to be a platform that led the social media industry, but now it seems to be stealing ideas and features from other platforms—and users aren’t happy. Many users and celebrities have publicly displayed their disapproval for the new updates. Adam Mosseri has released a video responding to the feedback, but was adamant that following content trends was the right decision for Instagram. (Via The Drum )
5. Arsenal agrees partnership with KSI and Logan Paul's PRIME drink
Arsenal has announced a new partnership with PRIME - the hydration drink founded by KSI and Logan Paul. The drink will be available for our supporters at home match days at Emirates Stadium. (Via Arsenal )
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Lloyd Williams, Head of Strategy @?Socially Powerful .
If you're interested in how Socially Powerful can help your brand start powerful conversations, drive social engagement, or make sales do?get in touch !