Sun & Moon Hotel Group Joins the Trip Affiliates Network to Enhance Online Distribution & Booking Processes

Sun and Moon (SMH), Cambodia’s leading Hotel Group, today announced a strategic partnership with Trip Affiliates Network. This latest agreement will enable SMH to leverage the Network’s proprietary solutions developed to broaden online distribution channels and enhance the Group’s booking processes

The initiative will increase direct bookings through preferred travel agents, wholesalers, and corporate clients

Mr. Rithy KRUY, Group Director of Sales & Marketing at Sun & Moon Hotels: “TA Network has enabled Sun & Moon Hotels to manage conservative wholesale contracts digitally with full functionality, making our B2B operations faster. We can manage dynamic rates efficiently, like an OTA, and work with dynamic wholesalers. We are excited to have instant access to all major channels integrated with the TA Network ecosystem.”

SMH will streamline inventory management by reducing manual errors in hotel contract maintenance. This automation helps prevent overbooking and under-booking issues. TA Network's digital payment solutions, including? virtual cards and virtual bank accounts, will enable seamless global transactions while improving payment processes and reducing cross-border and foreign exchange fees. The integration will allow SMH to manage wholesale contracts digitally, improving efficiency in lead time, booking windows, and stay pattern promotions. Being part of the TA Network travel ecosystem further builds distribution channels with the integrated connectivities and channels

David Lai, Regional Director of Partnerships & Growth, TA Network added: “Hotels are increasingly looking for dynamic tools to enhance direct online booking partnerships with preferred agents and corporates, utilizing process automation solutions and seamless online payment services. We are thrilled that Sun and Moon Hotels has adopted TA Network Hotel B2B Direct Booking services, and we look forward to working closely to expand and strengthen their direct booking partnerships.”

SMH will manage wholesale contracts digitally, improving efficiency in lead time, booking windows, and stay pattern promotions.? This partnership is a significant step for Sun and Moon Hotels in optimizing their booking processes and service offerings to their travel industry partners, embracing technology to enhance efficiency and customer satisfaction

About Sun & Moon Hotel Group

Sun & Moon Hotel Group is owned by a Cambodian family with an international focus and commitment in building businesses that will leave a legacy for generations. The group is committed to creating personalized experiences that cater to individual needs, whether you are looking for a home away from home, an innovative working space or to host a truly memorable event. Founded by Oknha Dr Chear Ratana and his family, the group is recrafting the urban hotel experience in the vibrant Asian hub of Phnom Penh. The hotel group is dedicated to championing sustainability and innovating the hospitality sector, and under the chairman’s strong vision has built a portfolio of hotels, condominiums, serviced apartments, private houses and commercial laundry services. The properties offer modern settings for both leisure and business travelers, ensuring an unforgettable stay through exceptional amenities, exquisite dining, and unparalleled service

About Trip Affiliates Network

Headquartered in Singapore, with offices in Indonesia, Vietnam and Thailand, Trip Affiliates Network (TA Network) provides FIT/group inbound and outbound turnkey solutions and add-on direct supplier connectivity services for travel agents, wholesalers and hotels. High-performance platforms include integrated booking systems for flights, hotels, activities and transfers plus dynamic packages and digital payment solutions