Sun Care’s 2023 Glow Up
The global sun care product market was valued at $13.03 billion in pre-pandemic 2019, according to Fortune Business Insights data. Following the turmoil of 2020 lockdowns, the prestige sunscreen sector boomed by 60% year-over-year in Q1 2021 alone, per NPD.
Given that momentum, Fortune Business Insights has projected the worldwide sun care market to reach $16.84 billion by 2027. This growth will come from an array of skinified multifunctional products and sustainable innovations from suppliers and brands. It also derives from changing attitudes.
"[One] trend on the consumer side is the increased daily use of sunscreen and focus on protection from UV rays," says Sundeep Gill Ph.D., co-founder, Sundeep Cosmetics. "The days of tanning beds and laying out in the sun are not as prevalent."
So what does this mean for brands and their innovation partners? Let’s break it down.
Top Sun Care Concerns
According to Spate, there are 25.3K average monthly U.S. searches for "sun damage," representing growth of 28.9% since last year. Aside from Garnier, few brands are directly associated with the concern.
Associated search terms include face, skin, eye and chest, revealing wider damage worries. In addition, solution-based searches included "reverse," "how to, get rid of," "protect" and "over the counter." Associated treatment searches include blue light, lasers and chemical peels.
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Skinification of Sun Care
Per Spate data, topical ingredients associated most with sun damage online searches include skin care favorites such as retinol, coconut oil and rosehip oil. This pattern reflects a wider skinification of the sun care category.
"The skinification trend has led to more sun protection products with skin care benefits like moisturization, anti-aging and radiance," explains Brian Grady, senior marketing specialist, DSM. "We can also see that there are more launches of ethical and environmentally friendly products over the last few years." More on that in a moment.
Supergoop!’s Daily Dose Bioretinol + Mineral SPF 40 with Bakuchiol typifies the skinification dynamic. The plant-based retinol alternative treatment gently targets visible fine lines and wrinkles. The vegan formulation pairs zinc oxide (16.5%) with bakuchiol, the collagen-boosting and blue-light-filtering L-carnosine peptide, and English oak bark extract for antioxidant benefits and a natural beige tint.
Similarly, Everyday Humans’ Resting Beach Face SPF 30 Sunscreen Serum comprises homosalate, octisalate, avobenzone and octocrylene for protection against UVA/UVB rays; hyaluronic acid and pentavitin to boost moisture and restore skin’s suppleness and volume; spinach and green tea to fend off indoor and outdoor aggressors while strengthening the skin’s natural defense systems; and kopara extract to defend the skin against urban pollution.
Mara’s lightweight Algae + Zinc Sea Kale Mineral Sunscreen Sérum SPF 30 features vitamin C-rich blue sea kale to counteract the signs of photoaging and fine lines, as well as sea aster to reduce redness associated with skin sensitivity and sunburns. The formulation complies with the Clean + Planet Positive at Sephora seal.
Finally, e.l.f. Suntouchable! Whoa Glow Broad Spectrum SPF 30 Sunscreen doubles as a hydrating priming lotion, imparting a sheer peach finish with a hint of shimmer. Key ingredients include aloe, hyaluronic acid and squalene, as well as the sunscreen actives avobenzone (3.0%), homosalate (9.0%), octisalate (5.0%) and octocrylene (7.0%).
Continue on to the full report, which includes:
Senior Analyst - Consumer Discretionary Industries
2 年Erykah Gomes