Sums are Sexy

Hey friend,

Welcome to the Friday 5x5!: Your weekly newsletter on how to make money, live well and build a business, for good.

Every week we share:

5 x Minutes Read for you and your Business

4 x Nuggets from a Book

3 x Thoughts from the Three Ps of Business, for good.

2 x Things I’m Frothing Over

1 x Action to take today.

Also don’t forget to comment or hit reply to let me know what you think :)

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5 x Minutes Read for you and your Business - Sums are Sexy

Hey friend,

Welcome to the Friday 5x5

Sums are Sexy.

Bold claim I know but let me explain.

Every found your self falling head over heels with a sum?

You haven’t?

Okay well you’ll love this one.

I’ve got a beautiful little brain-teaser for you. I’ll get to that in a minute but first let me ask you this:

Q: “What’s in a name?”

I just had some new business cards printed which I was feeling particularly frothy about until Mum said:

“Why do you keep changing who you are?”

I mean fair. I could have answered:

“Evolution, my dear watson” or

“ADHD maybs?”

“LOLs?”

But actually the answer is: refining.

There is power in a name and there is power in a brand.

My name means Enthusiasm which feels pretty much on brand.

Enthusiasm comes from En Theos which means In God.

AKA I am full of God.

I’ll take it.

I’ve also recently been refining my messaging to be really clear on who I am and what I’m about.

Here enters the sum.

SAFETY WARNING: You may want to sit down because the excitment of solving this could overwhelm you both emotionally and physically.

This sum will also potentially be more worthwhile to you than an MBA, a corporate retainer or all the proverbial tea in China.

Ready?

Got a pen and paper?

Calculator?

Wet wipes?

Cool.

Here goes.

The most important formula for you to solve in business is this:

H+P=$

Solve for H and P.

I’ll have a quick sip of coffee while you work it out.

*slurps*

Oh you need more context? Sure.

H = Hero

P = Problem

$ = Financial Freedom. Think you Laughing all the way to the bank.

Still not clear? Okay let me break it down for you.

The most important equation to solve to make good money, to live well and do good as an entrepreneur and to do good is this.

HERO (Who do you Serve?)

- Business is not about you - it’s about the hero - it’s about the customer

- Who is this hero? How well do you know them? Where are they?

- Become fanatically focussed on that.

Here is my HERO: I serve people who are in business for God, or for Good: They want to make money and make a difference.

PROBLEM (What is their problem?)

- What is the burning need you solve for customers?

- It’s not about your product or service - it’s about giving them what they want.

Here is the PROBLEM: They are captive. Captive to cash flow. Captive to crazy hours. Captive to unfulfilling work.

$$$$ (What is your revenue model?)

- Get the above straight and money often follows

- Just make sure you have an offer they would feel stupid saying no to.

- Then turn it into recurring revenue - that’s where true freedom lies.

Here is my $$$$ model: I get paid to help people monetise their skills and transform them into peaceful, predictable profits aka recurring revenue.

I’ve got this clarified on my business cards now so Mum has one to add to her collection ??

If you feel you want to LOVE what you are doing…

If you want business to feel way more stimulating…

If you feel like you’re wasting, time + energy + money...

...it’s likely you need to re-look at this sexy little equation:

H + P = $

Hero + Problem = Financial Freedom

Love and admiration,

The Marketplace Monk (+ his Mum)

PS - Hit reply and let me know your formula :)

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4 x Nuggets from a Book -? The Automatic Customer by John Warrilow

* Subscription models can build a legion of raving fans.

* “There are people willing to pay for access to what you know”

* Standardise around a single offering - freedom = specialisation.

* One off transactions are like one-night stands. Empty. Recurring revenue is like a good marriage. Reciprocially good and long-lasting.

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3 x Thoughts from the Three Ps of Business, for Good: PURPOSE, PEOPLE, PROFITS

This is the formula I follow to help clients launch and grow a business with God at the centre

* ???? - What % of your day is spend in silence or quiet reflection? Fulfilment comes from creativity and that needs space!

* ???? -?Who are you choosing to listen to on social media? Do they live the life you want? If not, why pay attention?

* ??-? Money is a sign of service. Want to earn more? Serve more at scale.

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2 x Things I’m Frothing Over

#1 -?Outsourcing - The cleaner was just in, it feels such a privilege to have someone do the things I hate plus it frees up my headspace.

#2 - Incidential Moments - I get to pop in to my Mum every other day for a kiss on the cheek and quick coffee. That is worth everything.

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1 x Action to Take today

Want to Launch a Business?

Join the Monastery Membership - 9 spots left at the CRAZY low price of $35. Hit reply with the word MONASTERY and I’ll help.

Got a Business but want peaceful, predictable, profits?

How could you standardise what you do? Make it easier to deliver and easier to scale? Simplicity scales, Complexity kills.

Praying for you x