The Summit Newsletter - August 2024

The summer of July 2024 became a significant hail and thunderstorm with Google's decision not to deprecate third-party cookies. Some celebrated, others were annoyed, but overall, it was another obstacle for the advertising industry to adapt to.

But Google's decision does not mean advertisers in Canada should not look at cookieless solutions at all. Some reasons are pointed out here in this article:

The basic takeaway from it is that 36% of Canadians use Apple Safari and/or Mozilla Firefox as their browser base where third-party cookies are already deprecated and ~60% Canadians use Apple iPhones as their smartphone.

Moreover, Apple's new ad campaign urges iPhone users to switch from Google Chrome to Safari due to privacy concerns - which could pivot more users into using Safari as their default browser.

Another news emerged recently on August 6th, and now this definitely means that advertisers must adapt and look at cookieless solutions despite Google's recent decision.

A federal judge in the USA ruled on Monday that Google has violated US antitrust laws with its search business, delivering a major court defeat to the tech giant. This decision could reshape how millions and billions access information online and disrupt Google's longstanding dominance. The main quote from the judge being, "Google is a monopolist, and it has acted as one to maintain its monopoly.”

This will definitely have implications in the US and will have a domino effect on the rest of the world too as every country will take a look and possibly scrutinize.

So, what's the solution?

One of the solutions APEX Mobile Media has a service named ALPHA, about which you can know more here:

APEX Mobile Media comes with many more solutions with cookieless targeting capabilities focusing on geolocation and contextual data which allows advertisers to be more precise and also serves customers with ads that they would want to consume - a perfect match.

Other Updates

APEX Mobile Media was proud to contribute to the Fight To End Cancer raising $10,000.00 through collective efforts to the Princess Margaret Cancer Foundation.

APEX Mobile Media wrapped up the month with a visit to Publicis Canada where APEX's Co-founder Chris Lombardi along with Altitude Platform 's Brendan Clark shared knowledge about the geolocation and audience data difference that APEX provides along with the benefits of rich media for engaging audiences.

What does August Look Like?

With August comes the near end of the summer in Canada, and for advertisers it means to start focusing on the much awaited holiday season and choose advertising channels for their brands. In this month we will look at some trends on how best to advertise during the holiday season, some past trends and how best to leverage new adtech to reach the right audiences.

APEX Mobile Media is Hiring

APEX Mobile Media continues to grow and expand in this in-demand channel of mobile and CTV advertising, and we have positions we are looking to add to the company.

Applications for the Creative Associate are closed and those chosen for next steps will be contacted directly by APEX Mobile Media.

Know more about APEX Mobile Media on www.apexmobilemedia.com . And for more insights and scribes from the ad industry to be brought to you every month, subscribe to the Summit Newsletter by APEX Mobile Media.

Regards,

Jal Sonpal

Marketing Specialist, APEX Mobile Media