Summer'22 Internship Experience at BISK

I have finished a month of my internship with BISK as a Marketing Analytics Intern in Tampa, Florida and I have cherished every moment of it. I had the chance to work with customer data which is what I love to do as I have to?evaluate the performance of the marketing activity.

Bisk partners with leading institutions to deliver online degree and certificate programs to learners around the world. They provide the resources, expertise and technology to help institutions grow and students thrive. Through their suite of online program management services, they have supported more than one million enrolments for universities such as Villanova University, Michigan State University and Florida Institute of Technology.

I have been part of three types of analytics that the Bisk Marketing team uses to drive their decision making; descriptive analytics, which tell us what has already happened; predictive analytics, which show us what could happen, and finally, prescriptive analytics, which inform us what should happen in the future.

Marketing Analysts can help companies in producing reports, spotting patterns, collecting data, and collaborating with others. I was able to develop all these skills during this period. As an intern, I helped unlock critical data and information, drive analyses and insights, set up reporting and dashboards, and derive improvement plans.

My responsibility was to work alongside a very talented Director to improve the conversion and retention rates of the students. I am thrilled to be working with her and learning more every day. The course that I have taken this semester Marketing Web Analytics has helped me a lot in finding these rates and I would like to thank my professor for this.

I thank Kathleen Doyle to me give me freedom to work in multiple areas of the business such as, Marketing, Sales, Data Science and Group IT which has given me substantial knowledge and experience in analytics, creating reports and dashboards using Power BI, Salesforce, Excel, Google Analytics etc.,

I am thankful to?my team for going above and beyond to take an educational approach to teach me new skills and letting me work on their reports and trusting me to implement the common parts project. I am also thankful to my professors who gave me the opportunity to work on real life business problems which helped prepare me for this internship.

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