Summer Study Series - Part 7 of 10
Sharon Bonner - DES , VEMM
Top 100 Most Influential People in the Event Industry 2024 * Women of Inspiration Winner 2023 * Multi Award Winning Event Producer * Event Expert Strategist * Event Consultant * Published Author * DES & VEMM Certified
Event Case Study in Community: [a feeling of fellowship with others, as a result of sharing common attitudes, interests, and goals]
Event: Cowell Culinary Chaos
Objective: To celebrate client internal award-winners and promote a culture of community
Result: Multi-award winning event with record level guest interaction and attendance
Overview
Over the past few years, hotels hosting the Annual Staff Awards Gala for this client had offered up one culinary disappointment after another. Whether it was running out of food, allowing it to go cold, suspicion of mild food poisoning, or menus that were just plain boring, our client was facing the tough crowd of her annually disappointed colleagues who love to eat, and lots!
So, to win back the faith of this audience, this Gala had to be all about food and strengthening the bond in their community. Great food! Interesting food! Fun food! Loads of food! We were in need of a Culinary Innovation!
This was a tall order that required innovating the way food was incorporated into a corporate event all the time building on community values. Our guests couldn’t just eat it. They would have to create it. Play with it. Live it!
Cowell Culinary Chaos was the answer. An inclusive, fully interactive cooking competition, inspired by Gordon Ramsay’s Hell’s Kitchen that needed to involve 350 guests all at the same time!
To read more of this Event Case Study, click here