Summer Street Party
Aaron Poole, marketing executive, PML Group with this week’s Out \ Look on Out of Home
In this issue:
Summer Street Party
School’s out for summer and cycle 14 in the Outdoor media world certainly reflects the more relaxed and fun vibe of this time of year. Reflecting this, brands are switching into full ‘Summer’ mode as moods shift and footfall increases across the nation.?
Iconic Irish cider brand Bulmers Ireland has launched its new brand platform celebrating the essence of time well spent with friends and the joy within those irreplaceable moments this summer.
Supported on OOH, the key visual from Boys + Girls portrays the Bulmers pint bottle as a spotlight shining on communal moments with the tagline ‘It’s Our Time’.?
The campaign is planned by Starcom and PML, appearing across 48 Sheets, Digi/Metropoles, Banners and Digital 6s.
The mix of summer blockbusters and family-orientated releases are making their presence known on Outdoor. Cycle 14 campaigns for Walt Disney Ireland 's Inside Out 2 and Sony Pictures Entertainment ’s Fly Me to the Moon are active across a mix of roadside, digital and transport formats, once again underlining OOH’s ability to drive interest and footfall in the cinema. ?
With Galway pulling off the upset of the GAA season vs Dublin last weekend, the business end of this year’s schedule is full of more intrigue than ever. Perfect time for AIB to reinforce its GAA association with a powerful and poignant message across large format billboards, bus shelters and digital retail and commuter panels. ?
The campaign is an example of that strong connection between the OOH medium, event-based messaging and location marketing, that resonates with local and national audiences.
Summer wouldn’t be summer without a cool treat, and Ferrero Rocher is keen to position itself as a contender in the market. This summer, ice cream afficionados can indulge in the new Ferrero Rocher and Raffaello ice creams, emulating the flavour and shape of their namesake counterparts. OOH is a visual medium and attractive creative certainly adds appetite appeal. Definitely one to be sampled when the sun is high!
Sometimes a good-looking meal calls for breaking out the fancy plates and cutlery. Whether is a set table or the patio table at a weekend BBQ, 法雷奥 's Chef is out to make sure the brand’s sauces are added into that mix with their latest campaign.
Tapping into the Irish zeitgeist once more with the latest iteration ‘It’s an Irish thing’, the campaign features creative that highlights the quintessential sauce collection for the dining table including the brand’s Tomato, Curry, Spice Bag and signature Brown sauce. ?
Complementing the campaign’s TV and Social elements, the OOH campaign is planned by OMD and Source out of home running across a large range of formats including DXScreens, Bus T-Sides, 48 Sheets, DXScreens and a mix of classic and digital 6s in retail and transport environments. ?
Your eyes didn’t deceive you – that was Tommy Tiernan on the Luas this morning!
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The Paddy Power Comedy Festival returns to bookend July with a belly laugh at Dublin’s Iveagh Gardens. Kicking off on July 25th for four nights, the lineup features some of biggest names in Irish and International comedy including Tommy Tiernan, Jason Byrne, Sam Tallent, Simon Brodkin, and sketch trio Foil, Arms & Hog.
Planned by Zenith, part of Core and Source out of home, the festival has had its stage set this cycle on across Bus Supersides and a Luas Green Line takeover that passes by the festival grounds.
Dublin is the fourth worst European city for Traffic Delays
Dublin and Galway are among the top five worst cities for traffic delays in Europe, new figures have revealed.
The data released by the INRIX , a specialist in mobility analytics and connected car services, has found that Dublin was the fourth worst city for congestion across the continent, while Galway comes in at number three.
Dublin is also ranked the 16th worst city globally in terms of overall impact, while Galway sits 37th.
The INRIX annual Global Traffic Scoreboard identifies and ranks congestion and mobility trends in more than 900 cities in 37 countries across the globe. The report provides a breakdown of how many hours commuters lost while sitting in traffic.
In general, European urban areas have experienced the quickest “rebound” in traffic from COVID-19, and still outpace the United States in terms of returning to 2019 norms. Two-thirds of European cities have already met or exceeded pre-COVID levels of delay, whereas just 40% of U.S. urban areas have the same distinction.
Last year’s number one, London, and number two, Paris, took the top spots in the European ranking again this year, with drivers losing 99 and 97 hours in congestion, respectively.
Urban areas in Ireland also saw significant increases in traffic delay in 2023.
Dublin car drivers on average lost 72 hours across 2023, which is up 29pc on 2022 and 1pc higher than pre-pandemic levels in 2019. Peak speeds decreased by 11%.
In Galway, commuters were delayed by 73 hours last year, which was 21pc more than 2021 and 19pc more than in 2019.
Cork was the third worst Irish city for delays, with 56 hours lost, followed by Limerick (42) and Waterford (36).
Overall, INRIX reports that 2023 was a year that brought congestion patterns closer in line to 2019 norms in terms of delay. However, when that congestion is experienced may be shifting. Strong midday travel during the weekday is only marginally smaller than the evening peak. ?
‘Summer in Dublin’ to draw thousands to capital
Dublin is set to see an influx of footfall and activity over the coming weeks as 'Summer in Dublin' kicks off.
The series of free outdoor activations are set to build Dublin’s reputation as the leading city for outdoor entertainment. Pop up activations involving street performers and musicians will take place across the city centre at locations from South Ann Street to Drury Street on the southside and, Liffey Street, Capel Street, North Earl Street by the Portal and Wolfe Tone Park on the northside.
Business group We Are DublinTown and Dublin City Council ’s City Coordination Office jointly note the series?will bring free fun, keeping people entertained as they shop, socialise and take in the culture the city centre has to offer, and are?open to the?co-operation and input of local businesses to help make the events a success.
“With a mix of music, dance, art, the pop up activations will not only celebrate Dublin’s cultural diversity, but also provides a chance to get together as a community and support local talent,” said Dublin Town CEO, Richard Guiney . The events run every every Sunday between July 7th ?until Sunday, 25 August between 4.00-8.00pm.