Summer Sizzling: Make Your Brand Stand Out

In this week's Wonders and Blunders newsletter, we share the importance of giving your in-house team a little extra help with a #PR agency to achieve success. Does your team want the aid of experts in the #publicrelations space? Give us a call! And don't forget to take a look at some of this week's top stories in the news!

Bottom Line Blog

Whether you’re an in-house agency needing a bit of help, or you’re an organization desperate for #PR, it’s important to know how to use a #PRagency to your advantage. Many companies with in-house #publicrelations teams don’t realize they can benefit from someone on the outside. Here’s a few ways partnering with a PR agency can take your organization to the next level.

Case Study

Noble Gold was competing in a challenging environment and struggling in terms of driving national media awareness for its business.?KCD PR developed a?PR?strategy?that not only created an opportunity for Noble Gold’s C-suite to discuss the depository, but also gave them a platform to address broader-based market trends and the investment environment of precious metals.?

Hot Topics in the Media

CrowdStrike's impact on Windows is still impacting major companies... and the California #insurance crisis is heating up due to wildfires across the state. Check out some of the latest stories the KCD PR team has been monitoring!

From CNN:

From CNBC:

ICYMI from Last Week's Bottom Line Blog

Unlike paid and earned media, owned media refers to channels and content that a company has complete control over, such as websites, blogs, social media profiles, and email newsletters. When someone goes onto the home page of your website... that's considered owned media! When leveraged effectively, these assets can significantly enhance brand visibility, engage audiences, and drive long-term growth. Check out this comprehensive guide to showcase your earned media!

KCD PR Media Highlights

The COVID-19 pandemic highlighted the fragility of the business landscape in ways no one could have expected. With most people confined to their homes and dealing with social distancing rules, businesses had to adopt new ways to make money or risk closing their doors.

A massive tech outage caused worldwide disruptions including grounding flights and knocking hospital systems offline. Risk mitigation expert Van Carlson joins LiveNOW to talk about the impact of the outage and the road to recovery.

Where to Connect With KCD PR: Events Coming Up

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