Summer reading: Making sense of nonsense
Patrick Hulsen
Strategy and Leadership from €0 to €10 M ARR??Search Funds ?? Exited entrepreneur ??Fractional C-Level ?? Board member ?? Public Speaker ?? Vistage Member
”The Surprising power of ideas that don’t make sense” explains why the rational approach to solving business challenges doesn’t always bring the best solutions.
Rory Sutherland (Vice Chairman at Ogilvy UK) writes in a light hearted way about how apparently counter-intuitive thinking can lead to unconventional but extremely powerful solutions.
This book is packed with real life examples and explains the necessary state of mind required to succeed: It all starts by allowing yourself and your colleagues to ask the ”stupid questions”.
Being different, thinking differently and doing things differently is probably worth several times your current marketing budget.
A good way to recap on a lot of business sense. Happy summer.
Disclaimer: This article only reflects my personal views and I do not have any financial interest in sharing this link: