???? Summer Read You Deserve on Olympics Games ???? Real Nuggets From Parisian Eye 1/2 ??

The Olympics are around the corner as you may know! ?? Only 10 days left before the ceremony open up the weeks of world-class athletic competition, with 15 million visitors expected to descend upon the French capital and an estimated global audience of one billion viewers glued to their screens ?? As a Parisian born, yes, in the heartbeat of the capital I found it interesting to share with you my views on this major event while I'm here. Let me answer to your question now, Paris is already packed, I heard so many tourists speaking various languages at the same time and everywhere, this is unique in one place specially in the transportations, on the streets and even at the restaurants! ?? Take a seat now, I embark you in my first summer read of the Olympic Games in France through my eyes, because it's the nuggets you deserve ??

Where do I start? ????

• Local views on the brand identity

I took some pictures on the street to observe the visual identity tailored by W Conran Design and Julie Matikhine on the brand side ???♀?

This year's Olympic Games boasts an impressive record of more than 300 events across 32 sports, featuring four exciting newcomers in the agenda ?? Including surf that will catch waves in faraway Tahiti, sport climbing, breakdancing making its Olympic debut too in Place de la Concorde, and promise to be amazing as skateboarding ??

Don't ask me about the budget of €8.8 billion that Paris 2024 is floating on, but something I'm sure is that they have been shaking things up to be one of the biggest and most captivating Summer Olympics ever ?? At the moment you'll read me, they sold 8.6 million tickets total. Literally it's a record for Paris Olympics, as this number exceeded the previous all-time ticket sales record of 8.3 million set by the 1996 Atlanta Olympics. I encourage you to check out the YouGov report ahead of the Games here .

• Olympics brand opportunities that serve a purpose

As the world gears up for the Games, a global sponsorship frenzy has naturally unfolded. Several companies are lining up to support this prestigious event and the selecting nations. Prepare to be exposed by a wave of campaigns and simultaneous messages at once. Here’s a few that scotched my mind

Both here at home and planned for the Olympic Games. Along with all the creative marketing campaigns that aligned with the purpose of each around it, brands jumped on the iconic moment and sensational exposure of the competition to produce some truly on-brand and aesthetically pleasing marketing campaigns.

?? nWay has launched a new IP Olympics? Go! Paris 2024 , the official video game for the Olympic Games Paris 2024. From the grace of Artistic Gymnastics to the speed of Track Cycling, Olympics? Go! Paris 2024 puts the competition at your fingertips with stunning visuals and a blend of sports, city building, and customization. Olympics? Go! Paris 2024 is published by nWay under license from the International Olympic Committee ?for Android and iOS devices and PC. Personally I really found this experience impressive and funny. I would be happy to be part of the creative process which is absolutely innovative. The game itself captured the spirit of the competition, the sheer athletic brilliance of the Olympic sports and brought it to mobile and beyond. Absolutely massive really! Kristen Salvatore ??

?? 宝洁 portfolio brands reached billions of engaged consumers in countries around the world through relevant ways that demonstrate product performance superiority. Inspired by the highest performance of the best athletes in the world, P&G’s household and personal care brands are launching Olympic and Paralympic Games-inspired marketing campaigns featuring the highest performance products that serve people every day.

P&G brands are also partnering with more than 100 of the world’s top-performing athletes, supporting their endeavors on and off the field of play in a variety of ways, through financial resources and even grant funding to their preferred charities through the Athletes for Good program. P&G’s full roster of athletes represents 17 countries and 37 sports and includes the two-time French Olympic Gold Medalist Clarisse Agbegnenou who is partnering with Pampers, Ariel, and Oral-B.

• The Village Nursery with Pampers: They took over a unique space for athletes with a multi-brand approach. Allyson Felix teamed-up with the brand to launch a nursery at the Olympics Village with brand wipes and nappies available on-site, plus spaces for playtime and family bonding. I can be the nurse you deserve if you need it, really! ?? This is so smart and even more cute ?? Would love to visit it Jeannie Tharrington ??

For the first time in the Olympic and Paralympic Games, Pampers? is creating a comfortable and convenient environment for athlete parents to connect with their babies and young children to enjoy precious moments together in the Athletes’ Village during Paris 2024. The nursery will provide a space for playtime and family bonding and cater to all babies and their diapering needs with Pampers highest quality diapers and wipes. This initiative was powered by Emma Terho through an initiative by the IOC Athletes’ Commission. To ensure there is enough space for those with infants and toddlers, the comfortable nursery will be available to athlete parents with children of nappy/diaper-wearing age, and their dedicated caregivers ????

To use the space, you need to request a guest pass for your child and their dedicated caregiver from your NOC well in advance. This will facilitate timely processing and access to the space. You can register here if you want to book a slot in the nursery space.

The Olympic spotlight isn't just shining on Pampers even if it's one of the innovative experiences that pinched me for sure, what I observe is that P&G is leveraging its global platform for broader brand initiatives.?Always, the Official Period Product of Paris 2024, is launching the It's a New Period campaign, tackling the often-overlooked issue of period anxiety in sports. This demonstrates P&G's commitment to athlete well-being beyond just childcare.

Beside their global activations they will dress up the entire Athletes' Village on many aspects such as:

• Laundry Rooms supplied by Ariel: Athletes will experience outstanding cleaning performance when they bring their clothes and uniforms to the laundry rooms for cold water washing laundry services supplied by Ariel, the Official Laundry Product of Paris 2024.
• Dental Clinic with Oral-B ? will give athletes the confidence of healthy smiles, offering athletes access to general and emergency dental services with high-performance Oral-B ?toothbrushes, toothpastes and oral care education.
• Period Protection: Always and Tampax ? will provide period protection products in the restrooms throughout the Athletes’ Village.
• Beauty & Grooming Salon by Pantene ? , Head & Shoulders?, Mielle ? , Gillette ? and Braun ? will provide complimentary beauty and grooming treatments designed for all athletes to help them look and feel their best so they focus on giving their best when it matters most.
• P&G Everyday Champions Welcome Kit: Each athlete will receive a Paris-themed reusable bag equipped with P&G brand products such as Oral-B, Head & Shoulders, Aussie, Safeguard and Febreze to support their health and hygiene needs during Paris 2024.

Furthermore, over 150 retailers worldwide will be partnering with P&G for in-store and online activations around the Games. This multi-brand approach showcases the potential of the Olympics for B2B partnerships and consumer engagement. P&G is paving the way for successful marketing campaigns that will reach a massive audience, both physically in stores and online.

?? 酩悦·轩尼诗-路易·威登集团 yes, I know it's a massive conglomerate! The luxury giant has secured a strategic partnership to leverage its diverse brand portfolio to elevate the event's image and create unique engagement opportunities during the Olympics and Paralympics Games 2024.

One of the most beautiful creations and collaborations of the LVMH Group and its Louis Vuitton House as part of Paris 2024 - Comité d'organisation des Jeux Olympiques et Paralympiques de 2024 You don’t get your brand so easy into the action at the Olympic Games let's be honest and Louis Vuitton has found a real natural way and safety window to present the medals and it’s a gem that I wanted to highlight here. This represents the lifelong relevance of the lifestyle and luxury fashion crossovers with the biggest sport properties. It's a masterclass, and a gold for me ?? This art direction is brilliant and I felt like it helps the Games keep pushing into new fan communities, refresh and stay relevant with their purpose, a real smooth win-win partnership ?

See you in Paris ??♂?

? Links ??

• https://www.instagram.com/ah_mais_lis/
• https://beacons.ai/ah_mais_lis

Hydrate Yourself, It's Summer Time, Breath Deeply & Take Care ??