Summer Newsletter

Welcome to our monthly newsletter, where you can keep updated with the latest news, gain valuable insights, and sign up for our upcoming webinars and events.

Elevate your SEO strategy at our upcoming in-person event

Ready to maximise the value of your content?

In our upcoming event,?Future Trends of Organic Search, our panel of experts will provide invaluable guidance on the future of search and how you can align your paid and organic strategies to deliver a seamless brand experience. You can expect actionable insights designed to empower your business and drive future growth.?

Register today to secure?your space.

Pride Month Special Podcast

Last month, we marked Pride Month with a special podcast episode from our Search Labs team.

Join us as we discuss the key topics and issues that matter most to our team. From the importance of inclusion in the workplace and how to strike the right balance with pride campaigns to naming the team's favourite LGBTQ+ icons that inspired them growing up.

You can listen to this podcast now available on Spotify. Subscribe to our podcast to stay tuned for more.

GA4 Summit Series: prepare for a cookieless future

Now is the ideal time to prepare for cookie deprecation. To help you navigate GA4 and get ready for the loss of cookies, we collaborated with our Google Partners to present the?GA4 Summit Series, which was recorded live at our recent GA4 Summit. This series highlights the exciting opportunities available to digital marketers?and how they can be capitalised upon.

Watch the GA4 Summit Series to get the most out of GA4 in a post-cookie world.

Harnessing behavioural modelling to predict the future

Considered purchases are a significant hurdle across many different industries. In this blog, we explore how utilising behavioural modelling allows you to create a probabilistic outcome for each individual user's behaviours and attributes as they browse online.

Read our blog to learn more.

Why links still matter, even if Google says otherwise

Google's latest Core Updates emphasise quality and relevance in search results, downplaying the significance of backlinks. Despite this, digital marketing experts feel backlinks from authoritative sources are still important and encourage a user-centric approach to SEO.

Read our blog to learn more.

The 2024 glossary of Search Engine Optimisation terms

Understanding SEO can be difficult if you don't understand the language. With this in mind, our SEO team has created a?glossary of key SEO terms?and definitions that make on-page, off-page, technical, and international SEO much easier for everyone to understand.

Read the glossary?to learn more.