Summer Intern Profile Series: Final Project & Farewell

Welcome back to our final edition of our 2024 Summer Intern Profile Series! This week, we’re excited to delve into the cross-functional project that our interns collaborated on throughout the summer. They were tasked with strategizing ways to attract new customers to J.Jill to increase brand awareness and diversity our customer base. They explored both innovative and practical ideas to build on J.Jill's existing channels, while also exploring new ones. Read on to hear all the details!

Our seven interns first immersed themselves in J.Jill’s brand book to understand our target customer, mission, vision, and brand promise. They conducted competitor audits, store visits, analyzed customer data and feedback, assessed current channels, and consulted with a media strategy company.

With their research completed, the interns began brainstorming ideas and sought additional insights and feedback from their respective teams and departments. They began to develop their presentation, which was presented to J.Jill’s executive and leadership teams. Their presentation included a range of great ideas such as:

• Pop-up shop: Set up pop-up shops to enhance market visibility and boost social media engagement by attracting both new and existing customers.
• TikTok: Lean into this growing channel to reach new prospects.
• Word-of-mouth marketing: Leverage J.Jill’s incredibly loyal customer base to increase trial through customer referrals, including leveraging hashtags for online participation and featuring customers in promotions.

The interns were excited to present their ideas to the executive and leadership teams, and hope to see their concepts come to life in the coming years. Reflecting on the experience, Sydney, J.Jill’s Human Resources Intern, remarked, “It has been an incredible opportunity to collaborate with my fellow interns on this project! It allowed me to connect with various teams and gain a thorough understanding of J.Jill’s departments, operations and customer.”

The interns wrapped up their time at J.Jill with a send-off celebration. We greatly appreciate their hard work and dedication throughout the summer. They will be surely missed, and we wish them continued success as they return to school.