A summer of inspiration
The Marketing Society
The Marketing Society is a leading global community of progressive marketers.
It’s been a busy time throughout The Marketing Society’s global community this June and July. We celebrated marketing excellence in style at our 37th Awards Ceremony in London and The Star Awards in Scotland, held our OnesToWatch programme for our industry’s rising stars and launched a new initiative to accelerate gender equality in the UAE.
In this month’s Edit, we share a snapshot of the summer so far: read our Ignite: Growth Conversations report in partnership with Kantar, listen to our new podcast in collaboration with McKinsey exploring hot topics including the role of the CMO, growth and more; read the first instalment of articles on inclusive advertising, plus dive into the winning case studies from our Awards.
Enjoy.
WATCH & LISTEN
On demand sessions from The Digital Day London
Catch up on the sessions from The Digital Day London. Hear from inspirational leaders including Michael Omoniyi, Giles Rhys Jones and Laura Jordan Bambach. (13 videos) Watch
The Growth Triple Play: Creativity, Analytics and Purpose
Zaid Al-Qassab, CMO at Channel 4 and Biljana Cvetanovski, Partner at McKinsey discuss the ever-evolving role of the CMO and how companies can fuel growth. (24 mins) Listen
Sustainable Growth: empowering consumers?
Katharina Schumacher, Partner at McKinsey and Steve Challouma, Birds Eye discuss the importance of sustainability-driven growth in the grocery sector. (26 mins) Listen
READ & LEARN
Ignite: Growth Conversations in partnership with Kantar
Created with Kantar, we brought together 23 senior marketers to discuss how they are driving growth in their organisations. Uncover and explore the powerful insights. (25 mins) Read
How to actually make advertising more inclusive
The first in a series of pieces by Rich Miles, CEO at The Diversity Standards Collective, uncover a toolkit for how to talk to the minority communities you are trying to reach. (3 mins) Read
领英推荐
How brands can forge stronger connections by addressing identity
Which elements of what make us unique are truly determinant in driving the choices we make about products, channels & services? Steven Melford, The Forge explores identity. (3 mins) Read
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NEWS & COMMUNITY
The 37th Marketing Society Awards | Winners and commended
From the winners of our most Inspirational Leader and Future Leader to our Best Brand Team and Grand Prix, we had some great entries and winners this year. You can view the full list of winners and download the case studies to delve into their inspiring stories here .
We're hiring | Global Board Non-Executive Director
Want to be part of a dynamic organisation dedicated to raising marketing’s positive impact? We are looking to bring on board three new non-executive directors to our Global Fiduciary Board. We'd love to hear from you. Find out more and apply .
Celebrating our community | New roles, accolades and achievements
Congratulations to Tamara Rogers for being recognised on Forbes World's Most Influential CMOs list, to Dominic Grounsell on his new role as Chief Commercial Officer at Entain and to Annie Arsane Mattar , the new Head of Marketing for TikTok in METAP.?
UPCOMING EVENTS
Thursday 15 September | 10.30am-11.30am BST, streaming virtually
Join us and the authors of the book as we explore how its findings can help shape a more realistic future for gender equality in our industry.?
Wednesday 2 November | 8.30am-5pm, QE11 Conference Centre London
Join us as changemakers from the industry unite and ignite. Listen and learn from one another, spark debate, creativity and new ideas, and make connections.
Wednesday 23 November | 6pm-11.45pm, The Londoner
Connect with a fabulous crowd of marketing leaders and feel good about what you do. There's entertainment, great food and the chance to crown our Brand of the Year.