This summer I am working as Cheryl Beth’s Marketing and Social Assistant.

I am a Marketing Major with?a minor in Strategic Communications at Rowan University. I am currently the VP of Communications for Rowan’s chapter of the American Marketing Association (AMA). The previous President of AMA, Josh Sivel, was Cheryl Beth’s Assistant previously, and brought this opportunity to me. At first I was nervous. This would be the first job in my field of study. However, I decided to apply, eager to get real world marketing experience. After accepting and working for about 2 months now, I love learning the everyday operations of Marketing.

Being born in the 2000s makes me a member of the Generation Z community. Being Gen Z means we were basically raised around technology.

I find social media so intriguing because you can be creative and show the world who you are. This is done through pictures, videos, and captions. Learning social media for a business is interesting to another extent. It is a way to reach a broader audience, and interact with those of similar interests/ needs. Social media also allows us to organize our message and get it across fast.?

Curious about some of my favorite work as well as what I've learned?

Read on here to learn more about my projects and get a Gen Z "translator" too!