Summer is around the corner – cool down with these insights!

Hi all,

Summer is just around the corner! This time of year used to mean slower e-commerce conversion rates, but that's no longer the case. Brands and e-commerce sites have stepped up their special offer strategies, leaving no room for a summer shopping lull.

Is your brand's e-commerce ready for any season? How do you measure its online success? If online category management feels unclear and you’re looking for sharpness and clarity, read on. We’ve handpicked two must-read e-commerce blogs to guide you to the answers you need.

Enjoy!

From browsing to buying: How to navigate e-commerce shopper behavior?

Securing a spot on the first page of the category list is essential, but it’s just the beginning. To truly excel in #ecommerce, brand managers need to master the entire category shopper experience and beyond, from the search bar to the #PDP presentation.? Discover how to make your product not just visible but the standout star of its category online in our latest blog by our expert Mila Milosavljevic?. Don't miss out on it!

Is your Hero Product e-commerce ready??

You know your #Hero product is unique and irreplaceable. However, if consumers can't easily find it, and 50% of purchases fail due to poor product findability, they will settle for another option. Avoid this heartbreak by investing in testing your Hero Product Shopping Experience. This will equip you with the insights needed to ensure your consumers know your product is THE ONE and can always be found. Read all about it in the fresh article by expert Iva Tasovac?in the link here.