Summer of the Animatic

Hello and welcome to the second edition of the Peril Dispatch, thanks for sticking around. If you missed the first edition it's on Health & Wellbeing and is well worth a read (we would say that).

This summer at Persistent Peril we have been celebrating one of the best friends of a lot of 2D character animation studios, the ANIMATIC.

Please close your eyes and imagine celebratory fireworks, then reopen your eyes and enjoy our animatic for Jonathan The Magic Pony. We are huge fans of Nicola Slater, so it was a real pleasure to bring her characters to life for this book trailer.

As you may have guessed we have loved the animatic for many years now. Whenever we work with a new client, whether it be for a health and wellbeing agency or directly with a client that may have never made an animation before, we always make it clear just how important to the process the animatic is. How it is such an effective tool for showing the flow, timing and pace of an animation.

Hopefully some of the following examples will showcase this, starting with a side by side of the animatic vs the final animation. Here's how our music promo for Diagrams track Phantom Power went from animatic to final animation. You can see how the initial timings changed around the dream sequence, and then re-aligned, as new ideas came to us during production.

Feature film director and studio favourite Wes Anderson is a huge fan of the animatic, and seemingly since every film release since The Fantastic Mr Fox a new member of his cast discover the delights of the animatic. Since the excellent Asteroid City was premiered at Cannes earlier this year, actors Jeffrey Wright, Stephen Park, Bob Balaban and Bryan Cranston have spoken of their love and admiration for the animatic.?"Release the animatics!”, cried Jeffrey Wright, into the overspilling Cannes press room earlier this year:

Here's a snippet of a Wes Anderson animatic, thanks to the good folks at Criterion, taken from top tier Wes The Grand Budapest Hotel.

Continuing our celebration of this often underappreciated gift to an animation studio, take a final peak behind the scenes of our most popular project ‘Fight For Everyone’. Very little changed on this one, although Garth did pitch to Ginny a weird dream sequence with intertwining tongues, but she was smart enough to laugh it off! This animatic has had more views on Vimeo than some of our favourite projects. It was great to see people take an interest in how this promo came together, and the work that went into the film, which is still very much a firm favourite of ours too.?

We won't waffle on any further, thanks for reading, and the Peril Dispatch will be back next month. In the meantime lets dance...