SUMMER 2024: CONSUMER BEHAVIOR INSIGHTS

Hey there, marketing mavens! Ready to dive into the sizzling world of consumer behavior this summer? We're about to explore some hot trends to make your marketing efforts shine brighter than the summer sun.

What are the most popular things to buy during these months?

Nielsen IQ data reveals the products that move the most this summer, from food to skincare to pharmaceuticals.

• Condiments: People plan to spend more on condiments this summer, likely for a good backyard barbecue.
• Ice Cream:?Nothing signals the start of summer like the variety of ice cream on the streets. With kids on vacation, ice cream consumption was expected to increase during these months.
• Facial cleansers:?Summer is when people are most concerned about how they look, and this year, they are also worried about how they take care of their skin.
• Pet Food:?Children are not the only ones who will have extra fun during these sunny days, so pet food purchases will increase to keep their energy up for more hours while visiting the park.
• Cold Medicine:?With more people out of the house, the chances of catching a cold also increase, so people will prepare by buying more medicine.

What are the most popular activities people are looking for this summer?

As we kick off Summer 2024, one thing's certain: people crave experiences more than ever. After being cooped up for so long, they're itching to get out there and make every moment count. This means they're not just looking to buy products; they want to immerse themselves in meaningful experiences that resonate with their values and aspirations.

If you need proof, look no further than GoogleTrends. It shows how Americans are planning various activities for the season:

What are the most popular destinations for the summer of 2024??

According to the annual Summer Travel Index from Tripadvisor, 95% of respondents plan to travel as much (51%) or more (44%) than last summer, despite some concerns about economic headwinds. More than a quarter (26%) of Americans plan to spend $5,000 or more on their trips.?

Top global summer destinations for U.S. citizens include:

• Cancun, Yucatan Peninsula
• London, England
• Punta Cana, Dominican Republic

Top domestic summer travel destinations for U.S. citizens include:

• Las Vegas, NV
• Myrtle Beach, SC
• Orlando, FL

What does summer mean to Gen Z?

A month ago, Pinterest Business showed us some interesting data on how brands can prepare for sunny days based on what their users are searching for on the platform.

In the case of Gen Z, 7 out of 10 Gen Z weekly Pinterest users say they use summer as a time for self-discovery. That includes solo time, like solo adventures, as well as meaningful moments and experiences with friends.

But what does that mean? It means they are looking for inspiration to transform their home spaces, inspiration to choose their clothes during these months, and activities to take care of their bodies, men and women.

What do millennials want to do this summer?

For millennials, summer is different:? More than 9 in 10 weekly millennial Pinterest users say they focus on family and friends during the summer.

They want to host backyard parties, plan meals and renovate their homes to show off at events they host.

Why is it important to understand the changes in consumer behavior during the summer??

Your?user persona is constantly changing, and knowing their behavior during each season will allow your brand to offer discounts on the products they need at that time of year, give them the experiences they are looking for, and advertise with the right messages to get their attention.

So, there you have it: a glimpse into the wild and wonderful world of consumer behavior for Summer 2024. As you gear up for the season ahead, keep these trends in mind and get ready to make a splash with your marketing efforts. Remember, it's all about creating experiences, embracing sustainability, tapping into outdoor adventures, mastering social media, and delivering personalized touches that leave a lasting impression. Now, go forth and conquer the summer market like the marketing rockstars you are!