Summer 2020
Note: Movement Demands Must Be Clear and Easy to Adopt
A movement succeeds when its organizers do two things:
- Articulate opposition to a policy or cultural/public behavior based on a challenge or need in the community, and
- Make clear demands for change that are easy for the public and movement supporters to adopt.
Photo: Black Lives Matter at School
In the moment we are in right now, we have seen organizers of the Black Lives Matter movement be clear with their demands and expectations, making it easy for protestors and the public to adopt common language for talking with stakeholders and civic leaders. Any movement without clear, short-term agenda items the public can adopt doesn't offer a real opportunity to engage those unknowledgeable and unaware through media and other means
Download: Latest Research On Young Americans and Their Actions to Address Racial Equity for Black Americans
Note: Movements Represent Cultural Behavior, Policy or Both
The Black Lives Matter movement is clear on what the public should do. They want every individual to think about their own biases and racist tendencies as they listen, learn and reflect on their own personal choices and contributions to racial inequities.
Credit: Creative Commons, Taymaz Valley
This is the moment not just for policy, but also for cultural behavior change to help the public realize their own contributions to the problem. Policy change doesn’t necessarily mean the public’s behavior or attitudes will shift by themselves. As movements address solutions, organizers must also work toward changing public attitudes and behaviors based on knowledge. That’s what’s happening in this moment.
Read: Black Lives Matter Resources and Toolkits
Note: Movements Pressure Companies to Match Words with Actions
As individuals demand change, they are seeking stakeholders to do more than just agree with the movement's beliefs. The expectation is for above-and-beyond tangible actions.
Though they may use different terms, the public is demanding that companies practice a corporate social mindset. Listening to and learning from individuals and society can help companies shape active and authentic initiatives and products/services that speak to social issue needs.
New Research: Forthcoming new research on the traits of a corporate social mindset - The Corporate Social Mind Report - releasing on July 7, 2020, here.
Limited-Time Offer: New book The Corporate Social Mind: How Companies Lead Social Change from the Inside Out releases July 7th. Get your discounted copy before July 10 for 30% off! Buy Now
Viewpoints
Recent blogs, articles and thoughts we authored on movements and research.
- Article: Now is the time: A Corporate Social Mind is Critical
- Article: The Reinvention of the Nonprofit
- Presentation: Media Impact Founders - How Can Election Coverage Be More Inclusive and Reflective?
- Presentation: Brands Cast Their Vote for Engagement
In the News
Recent interviews and research in media outlets.
- Forbes: Changemaker Q/A: Derrick Feldmann
- The Chronicle of Philanthropy: Food Banks and Animal-Rights Groups Rank High Among Nonprofits Young Americans Support in COVID Crisis.
- The Chronicle of Philanthropy: Young Adults Favor Buying Local Over Giving, Volunteering in Pandemic Response
- The Mastermind Series: Derrick Feldmann
- Engage for Good: Statistics Every Cause Marketer Should Know
- The Chronicle of Philanthropy: Young People Prefer Shopping to Traditional Giving. That's a Challenge for Nonprofits (Opinion)
- The Chronicle of Philanthropy: 20% of Young People Have Made a Charitable Donation to Address Inequality, Survey Shows
- Philanthropy News Digest: Local Governments Influenced COVID-19 Behavior of Young Americans
- The Christian Science Monitor: Seattle's Other Lesson in Safety
- Washington Monthly: How the White Lens Distorts Our View of Young Voters
- Independent Sector: Research Round Robin June 2020
- Baltimore-Washington Conference: Racial Justice Resources for Young People