Summary of the open, free, interactive, 4-hour MAPPING THE OPPORTUNITIES AI CREATES IN E-COMMERCE session
Mapped out e-commerce

Summary of the open, free, interactive, 4-hour MAPPING THE OPPORTUNITIES AI CREATES IN E-COMMERCE session

Goal?

The session aimed to illustrate the potential impact of AI on industries, focusing on e-commerce as an example industry. The objective was to identify impactful AI applications for e-commerce and demonstrate that non-technical teams could explore AI potential in their industry using some of our AI Design Sprint? tools and methods.?

Preparation of the starting point?

We mapped the e-commerce industry, identifying 9 overall tasks and 12 different actors/stakeholders involved. The seller & customer journeys in each overall task were also mapped, providing context for deep diving into each task.

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9 overall tasks in e-commerce
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12 different actors/stakeholders in e-commerce
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Seller & customer journey in "Analytics and Reporting"
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Seller & customer journey in "Identifying products to sell"
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Seller & customer journey in "Supply Chain Management"
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Seller & customer journey in "Marketing"
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Seller & customer journey in "Online Shop"
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Seller & customer journey in "Purchase Process"
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Seller & customer journey in "Fulfillment"
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Seller & customer journey in "Returning Process"
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Seller & customer journey in "Repeat Purchase and Loyalty"

Phase 1: Analysis of the e-commerce industry?

Pain points within the e-commerce industry and its overall tasks were identified by the team considering perspectives from the 12 different actors/stakeholders. Areas within e-commerce of future business/future value creation were also marked and described.?

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Pain point in "Purchase Process"
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Pain point in "Supply Chain Management"
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Pain point in "Identifying products to sell"

Phase 2: Matching ChatGPT with e-commerce?

The team members, already familiar with ChatGPT to a degree, explored all ChatGPT features through our ChatGPT Cards. They identified ways to use ChatGPT in the 9 overall tasks by placing the cards and describing their use accordingly.

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ChatGPT Cards placed and described at "Purchase Process"


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ChatGPT Card placed and described at "Marketing"


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ChatGPT Card placed and described at "Analytics and Reporting"


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ChatGPT Card placed and described at "Supply Chain Management"


Phase 3: Matching AI with e-commerce

The team was introduced to all AI through our AI Cards which organizes AI applications into 13 categories. They placed these AI Cards in relation to the e-commerce tasks and described how they would use the cards' AI application for that e-commerce task.??

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AI Card placed and described at "Identifying products to sell"


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AI Card placed and described at "Supply Chain Management"


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AI Card placed and described at "Online Shop"


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AI Card placed and described at "Returning Process"


Phase 4: Specifying ideas?

Ideas prioritized by the team were moved into seller & customer journeys, creating new journeys that illustrated the application of AI in e-commerce. The team again visited the AI Cards to match them with the seller & customer journey steps.

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Supply Chain Management


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Analytics and Reporting


Phase 5: Generating more AI application ideas

The team members zoomed in by matching AI Cards with seller & customer journeys. And they zoomed out by matching AI category cards with the 9 overall tasks, and with e-commerce overall.?


Phase 6: Prioritisation

The team selected two overall tasks, "Supply Chain Management" and "Analytics and Reporting", with the most impactful AI applications.?

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Supply Chain Management


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Within the "Search for supplier" within "Sourcing and Procurement"


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Within the "Goods are ordered and shipped" within "Sourcing and Procurement"


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Within "Goods arrive at the warehouse" within "Sourcing and Procurement"


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Analytics and Reporting


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Within "Customer Analytics"


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Within "Website Analytics"


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Within "Marketing Analytics"


Phase 7: Final Prioritization

The team compared the prioritized AI applications based on their potential impact on e-commerce.

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The top prioritized AI applications in e-commerce


Opportunities AI creates for e-commerce

AI can connect the right customers with the right suppliers by knowing customer preferences and finding suitable suppliers. This not only automates processes but also increases forecasting accuracy and enables personalization by finding the right supplier for the product you want. And it increases sustainability in supplier selection and in producing the right product and quantity.

In other words, the opportunities AI creates for e-commerce is the connecting of the right customers with the right suppliers, thereby elevating the very essence of online commerce.


Phase 8: Possible next steps

The next steps include visualizing the new AI applications through seller & customer journeys and actors/stakeholders and a step-by-step outline of what the AI does, conducting a user test, a technical assessment, assessing customer value, and developing a business case.


Learning

Next time, our approach would include the team's visit to the 9 overall tasks describing and visualizing a picture of their ideal e-commerce. Later, they would explore how AI could bring their picture of the ideal e-commerce to life.?


Conclusion?

The session showcased the potential of AI in e-commerce and how non-technical teams could explore AI's possibilities for their industries. Future sessions will continue to explore AI's impact on other industries.


A big thanks to all participants!?

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