Summary of "Luke Belmar's Guide To Making Money Blew My Mind"

Luke Belmar's Guide To Making Money Blew My Mind

What you’ll know by the end: Three things you can do to be assured you’ll make money

Business is not the only way to get money is transacting with one person to another.

TRIFECTA of Money - Money is a lagging indicator of your ability to master these three areas

• High Demand (gardening business in central NYC would be dumb)
• Be the best (where there is demand there is competition)

You don’t want to be hired for being the cheapest, you want to be hired for being the best.

• Irreplaceable (copywriting is tough because anyone can replace you in 12 months)

All you’re doing as an employee, is selling your services to a business.

What is actually irreplaceable?

Best doesn’t always mean ‘best’ it can also mean

• Fastest
• Most convenient
• Easiest to work with

High Demand

• Trends - reacting to the moment
• Narratives - riskier, trying to predict future, longer to play out

Being the best

Variables + Fixed Variables = Being the best

Variables (important for the job): Skills like fastest, best

Fixed variables (important for anything): reliable, on-time, organized, character

Businesses grow with you. You want to be the best because you want to know every aspect of the business. The business will grow with you. So the better you are, the better the business will be.

Your business is a reflection of you.

You can partner with people who are the best at something specific.

Irreplaceable

• Reputation - makes you irreplaceable, people won’t want to replace you.?
• Cash - you can’t be bought.?
• Network/ relationships

What’s holding you back? Self Sabotage

• “Death by 1,000 papercuts” -? small habits build up
• Grace first -? we avoid this because we fear failure
• Failure isn’t bad, failure is.

STOP SABOTAGING - Break loop behaviors

The hamster wheel is a lie

Solve this by understanding the pain that comes with progress.

• You will feel weak at the gym before you are

Make it so easy to win, that it feels difficult to lose

• Don’t keep cake in your house on a diet.
• If you have debt, don’t have a credit card.

Commitment?

• Commit to one thing. a goal.
• Have one, most don’t

Make yourself do hard things

• Don’t make yourself too comfortable

Without commitment you are a liar.?

Every reaction has an equal and opposite reaction.

Focus on input over output.?

Inputs:

Value

Customers - who am I going to take care of

Specificity: Where? How?

Outputs will tell you if what you have works.

LTV - Lifetime value over sale

Authenticity:

The body reacts to your emotions.

Authenticity is the highest vibration your body can get to and has over 400x the frequency of love.

Authenticity is peace and truthfulness.

Faith without manifestation is dead

• Ask for help. Don’t be prideful.?
• “Every Time someone tells me what their problem is, it makes me want to help them”

Everything is self-inflicted.

• No one can take your wins the same way no one can take your losses.
• The difference is they will want to.

First impressions matter

Traffic:

Paid traffic

• For you
• Explore
• Pay platform
• Ads

Content

• Paid team
• Repurpose
• Affiliate
• Platforms are burning money to keep users
• Look for distribution opportunities - for example there is incentive on TikTok right now for creators to promote you because they get Tik Tok pay per view

Get off the hamster wheel - secure a monkey bar before you get off the wheel. Side hustles, clients, reduce costs. Focus on your goal.

Why people don’t get off the hamster wheel:

• Most people are comfortable where they are
• They don’t have defined purpose - longevity
• They don’t understand it suck

Enjoy the journey. That is what is and will be interesting.

Activity:?

Write your goal.

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