A Summary of the Do Not Call List Legislation

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With so much information, it can be overwhelming trying to decipher the Do Not Call List legislation. Hopefully, this summary will make understanding the details easier, and act as a resource as you move forward with your telemarketing campaign. These rules apply not only to 3rd party telemarketing companies, but to all businesses who solicit on the phone for business.  

If you have sales people, a BDC department, and/or managers who call customers or prospects to ask for business, then the following legislation applies to you.  

Knowledge is power so take the appropriate actions to protect your dealership.  

The Legislation States:

Everyone who either conducts telemarketing calls via a 3rd party company or directly in their business must be registered with the DNC. Even if the customer has done business with you before, you must still be registered.  

An Agency is not required to be registered if its clients are. Conversely, if their clients are not registered, then the agency/telemarketing company must be. 

The National Do Not Call List (DNCL) Rules prohibit telemarketers and clients of telemarketers from calling telephone numbers that have been registered on the National DNCL for more than 31 days. 

In order to make sure you aren’t calling anyone on the DNC list, your dealership—or the telemarketing company—must have a subscription for the area codes in your region. They can then check your list of customers against their system, and remove anyone who is registered on the DNC list.  

You can find the FAQs here

Who must register with the National DNCL Operator?

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