Sumet’s Innovative Approach: Connecting Consumers Through Comedy

At Sumet, innovation isn’t just a strategy—it’s how we bridge the gap between brands and people. As one of the leading distributors of top products in the country, we’re committed to finding fresh, impactful ways to raise product awareness. Our recent Ex-pido campaign in Dar es Salaam showcased this spirit, blending entertainment with consumer engagement to create a memorable brand experience.

To amplify Ex-pido’s presence, we teamed up with Bambo, one of Tanzania’s most beloved comedians, whose vibrant performances turned the streets of Dar es Salaam into buzzing hotspots. From Temeke and Kinondoni to Ilala, Ubungo, and Kigamboni, Bambo’s unique blend of humor and charisma drew in diverse crowds, creating the perfect setting to highlight Ex-pido insecticide products in a fun, relatable way.

However, the success of the campaign went beyond Bambo’s performances. Our dedicated team of sales representatives played a crucial role in driving real impact on the ground. They were strategically positioned to connect consumers directly with local suppliers and retailers, ensuring that interest generated during the roadshows translated into actual product access. This hands-on approach helped strengthen the supply chain by fostering relationships between buyers and sellers, making it easier for customers to find and continue purchasing Ex-pido products in their neighborhoods.

In addition to product promotion, our sales team actively engaged with the community to debunk common myths surrounding insecticides. They provided clear, accurate information about Ex-pido’s safety, effectiveness, and proper usage, addressing concerns and misconceptions head-on. This effort not only built trust but also positioned Ex-pido as a reliable, go-to solution for households seeking effective insect control.

Behind the scenes, meticulous planning was key to the campaign’s success. Every detail—from selecting high-traffic locations to coordinating performances and training sales representatives—was carefully thought out to maximize impact. Sumet’s commitment to strategic execution ensured that the roadshow wasn’t just an event, but a well-orchestrated brand activation that delivered measurable results.

Reaching approximately 5,000 people across Dar es Salaam, the Ex-pido roadshow proved that product awareness doesn’t have to be conventional. In our company we believe that authentic, on-the-ground experiences—whether through comedy, roadshows, or interactive events—are key to building strong, lasting connections between brands and the communities they serve.

#Expido #SumetInnovates #BamboComedyTour