Suit Business Marketing: The Unsexy Truth
Andris Vizulis
Executive Clothier at LGFG. Dressing up the top 1%. | Ex founder of Sartorial Digital
All right, let's get real. As a marketing agency owner, I'm probably shooting myself in the foot by telling you this, but here it is:
Paid ads won't solve all your revenue problems.
There's no magic button to push that’ll instantly flood your store with clients.
No new AI tools, platforms, software, or sales funnels will make your cash register ring more while remaining profitable.
There it is, I said it.
Despite the pessimistic vibe stick with me, because what I’m about to share will not only help you sell more suits (while keeping your cash flow safe) but also stop you from wasting money on bad advertising.
Paid Advertising: The Steroids of Marketing
If you're overweight and think steroids will get you ripped, you're in for a rude awakening. You'll end up with health issues and maybe even more weight thanks to messed-up hormones. The promise of an “easy way” almost always does more damage than good.
Similarly, throwing money at paid ads or marketing agencies with the hope of overnight success and no personal responsibility for results is a recipe for disappointment.
Our clients, on average, have worked with 4-6 marketing agencies or freelancers before us, each time wasting their money on setup fees and ad budgets with no results to show for it.
Why Some Businesses Win with Paid Ads While Others Struggle
Think of the overweight person again. Dieting is like pumping money into ads—it sometimes might work temporarily, but it’s not sustainable. Once the diet ends, the weight usually comes back, often with a few extra pounds.
Instead, sustainable success comes from small, consistent changes. Sleep a little less each week, walk a bit more, take the stairs, eat higher quality foods at smaller portion size, and gradually cut down on smoking. These small, sustainable tweaks lead to long-term, natural results.
Small Tweaks, Big Results
Like getting fit, growing your revenue doesn’t require massive, drastic changes, risking your cash flow, and trying endlessly to turn paid ads profitable. Sure ego and ambitions get in the way of wanting to get rich yesterday, but as you might have experienced before, it doesn't work.
Instead, focus on making small improvements across your entire customer acquisition process. Here are some practical examples taken from our clients:
The Compound Effect of Small Changes
By making these tweaks, you could see:
This can result in a 2.3 to 2.5 times growth in total sales volume, with higher profit margins thanks to better inventory management and no additional ad spend, and there are hundreds of other tweaks you can do to make this multiplier way bigger.
This way when you try advertising after all of the changes, your return on investment will be at least 2 times higher than before.
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But..... it takes time......
The Long-Term Mindset
Real, sustainable results take time and effort across multiple areas. When combined, they give the revenue and profits you’re after.
Results with this approach are guaranteed, but the timeline isn’t.
Why doesn’t everyone talk about this common sense approach?!
Because it’s not sexy, it’s not fast, and it requires taking responsibility for your own results, therefore hard to sell to you.
Plus, there are so many things to change and tweak that most business owners just get lost in the information overload.
The Reality of Successful Suit Businesses
While some suit companies seem to have cracked the code with paid ads, they've actually optimized every part of their customer interaction, stacking the odds in their favor.
They can afford to advertise profitably because everything else is running smoothly, and at the end of the month on the Excel spreadsheet, it looks like the ads are profitable, when in reality the whole business model is just more efficient than yours, and advertising for them is a viable way to boosts the results.
At the end of the day, advertising is just getting in front of more people and some are better at monetizing it than others.
The Key to Growing Your Suit Sales with paid advertising
To sum it up: The only way to grow your suit sales with paid advertising is to keep your expectations realistic.
Growing your revenue multiple times is possible, but it takes time and effort from both sides. Otherwise, it is an uphill battle for anybody trying to run ads for you.
Stop viewing paid advertising as a magic pill—it’s a multiplier.
If your business is struggling, ads most likely will make it worse.
If it’s doing well, they’ll make it better.
Instead of going all in on paid ads short term with high budgets and quitting, opt-in for a more conservative approach with smaller budgets over a long time, providing a small but incremental boost to your efforts along the way.
Shameless promotion
If you are one of the suit business owners who want to grow profits in the most realistic way where results are almost guaranteed and don't believe the "magic pill" we might be of assistance.
With our 7 years of experience helping over 45 made-to-measure, r2w, and bespoke suit businesses across the world and growing our own r2w suit store over 15X in revenue, we can guide and assist you in boosting your sales, appointments, and profits.
Due to our attention to detail and one-on-one time with each client, we can only take 2-3 new clients per month and if you want to see if we can be of assistance, feel free to schedule a quick free discovery call if times are still available here: