The Sugar Huffs? Mascot Search

As you're undoubtedly aware, Bugsy Bear? will be stepping down as the smiling, sweating face of Sugar Huffs? after a string of high-profile embarrassments. So what’s next for America’s favorite flavored breakfast crystals? (Per the FDA, we cannot legally refer to Sugar Huffs as “cereal.”)

Three words: REBUILDING CONSUMER TRUST.

Following recent events, we concluded that immediate and drastic action was needed to ensure the integrity of this keystone brand. To recap:

• October: Millions of Bugsy Halloween costumes are recalled when children report feelings of euphoria and god-like invincibility after inhaling plastic-mask fumes.
• November: Our Bugsy balloon becomes untethered at the Macy’s Thanksgiving Day Parade and promptly mauls Elmo to shreds.
• February: A sex tape featuring Bugsy and Grimace emerges from Mascot-Con and soon eclipses Pam & Tommy in total views.
• And the final straw: Dismayed cereal lovers inundate our customer hotline for weeks, convinced that Bugsy is a Russian circus bear.?

In response, Leading National Brand is now seeking a wholesome and dynamic new mascot for Sugar Huffs, one whose reputation is as golden as the foodstuffs they represent. We’re sharing the first four concepts with you today; feedback and suggestions welcome!

Want a free sample of the future? Visit leadingnationalbrand.com.