Suddenly Webinars are Hot Again: Check Out These Results
Has the world moved away from digital events and webinars because everyone just wants to get face to face and travel again??Before the industry gets a little too ahead of itself, the truth is, Webinars are BACK (and some say they never left). Who doesn’t want a prospect who is willing to spend 30+ minutes with you and can ask questions live!
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Let’s be honest, webinars have always been a good vehicle for content distribution and usually deliver good quality mid-funnel leads.?Anyone who will sit through a webinar, especially a content rich webinar lasting more than 20 minutes, must be interested in your product or service or minimally be evaluating products and companies, right??But after a huge jump in numbers when everyone was stuck working from home,?attendance dropped and for the most part webinars have been put on the back burner as a need to do to keep the content producers and SME’s busy. But, what if they didn’t have to be back burner??What if you could generate great registrations, attendance and high-quality leads from webinars again??What would that do for your potential pipeline?
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Activate has seen a resurgence of sorts with not only great registration numbers, but also attendance.?Here’s what we have seen in terms of numbers of our last 3 webinars that Activate has produced for our customers:
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-????????????Registration numbers up over 50%
-????????????Live attendance numbers over 35%
-????????????More than 300 and more than 400 leads generated at a time
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So why the big numbers??What’s in the secret sauce?
-????????????Great Content
-????????????Timeliness Topics
-????????????Third Party Planning and Execution
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But that’s not all.?We are seeing webinars grow within our program results as a content syndication driver and multi-touch high quality lead.?Let me confirm, webinars as part of a strategic campaign have continued to demonstrate a powerful way to engage and nurture high quality leads and prospects.?
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Want more details??Let me know and I am happy to share some more secrets from our team and a brand-new package we have on these to get you similar results.?Cheers!?John
STRATACTICAL? MARTECH MAXIMIZER → Digging in where strategy, tactics & tech converge @Salesforce
1 年Great stats, John! I'm curious: do you think companies will shift more programming/budget to webinars and virtual events vs. face-to-face? Or is the overall number of events, both in-person and virtual, going to go up?
B2B Marketing Advisor, Vice President, Convo w/Taranto Podcast
1 年That's fantastic Alan! Looks like the webinar is continuing to be a great strategy for 2023.
B2B Media | Events and Communities | Product Strategy | Audience Development
1 年I think so John Taranto. Our 2023 webinars are attracting historic numbers of attendees. The one we're running right now as I type has 1200+ registrants, triple last year's already healthy numbers.