Successfully Implementing Service Design Projects
Service Design Network Academy
Service design education from the world’s leading service design community, the Service Design Network.
Have you ever struggled to turn a great service design concept into reality?
Service designers often face significant challenges when it comes to implementation: Aligning stakeholders, overcoming organisational resistance, and ensuring new services are successfully integrated into daily operations. So, how do we bridge the gap between knowing what to do and actually doing it?
?? Common barriers to implementation:
?? Lack of cross-departmental alignment
?? Resistance to change within organisations
?? Insufficient resources and funding
?? Difficulty in scaling and sustaining solutions
But there’s good news! Service designers can take an active role in supporting implementation. By developing strategic management skills, fostering collaboration, and embedding service design practices into business operations, we can drive meaningful and lasting change.
?? Want to dive deeper?
Explore key insights from SDN’s knowledge repository: ?? Successfully Implementing Service Design Projects
?? Take it a step further!
If you're looking to enhance your ability to manage service design within organisations and lead successful implementation efforts, consider joining our Service Design Management course with SDN Accredited Master Prof. Tina Weisser. This interactive course will equip you with the tools, strategies, and leadership skills to bring service design to life.?
?? Next course starts soon on March 12 – secure your spot here!
Testimonial
"Dr. Weisser's course masterfully blends theory with practical application in these 2-day course, offering an immersive learning experience. Through deep conversation with colleagues, this course not only enhanced my understanding of service design principles but also equipped me with practical tools to apply in my career." ? Course Participant, November 2023?
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Who is this course for?
Senior Service designer or experienced Service Designer, Innovation or UX managers, Agile coaches, Product Owner.
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Financial Inclusion!
The Service Design Network supports financial inclusion as part of our DEI mission (Diversity, Equity, and Inclusion), based on the?world bank clusters. So, if you think you are eligible, please contact us at [email protected].
Reading recommendations for service design management and implementation:
Touchpoint Vol.14 No.3 Service Design Implementation For us, implementation challenges can occur in many contexts. For external service design teams, the collaboration with the (client) organisation often ends with the delivery of a service strategy, encapsulated in artefacts such as personas, journey maps, high-fidelity prototypes and blueprints. But failures to adequately test and prototype, to account for organisational resistance or internal politics, or even misjudging end users or not planning for how new services slot into existing ecosystems, can all pose grave risks for successful implementation.
Delivering new services into the market, or improving existing ones, often means fundamental changes within the service provider itself. As the organisation grows larger – or the service more complex – more and more roles are touched by our work. For those seeking to understand how to bring about the required change in an organisation, and feel adrift beyond the second diamond, we hope you find new inspiration, techniques and avenues of exploration in the pages of this issue.
With this issue of Touchpoint, we celebrate a milestone tenth year of publication. And rather than choosing a simple theme, we decided to tackle one of the trickiest problems of service design: How does service design continue to deliver value through implementation? In other words, what happens after that second diamond?
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For any questions, feel free to reach out to us at [email protected].