Successfully garnered over 3,000 high-quality leads for a roofing business through Google Ads.

Key Highlights:?

• Clicks: 48.1K
• Conversions: 3.17K
• Impressions: 870K
• Niche: Roofing Business

Business Intro:

Introducing a reputable roofing and restoration company, proudly serving Bowling Green, Franklin, Portland, Glasgow, and neighboring Kentucky Counties since 2006. Specializing in residential and commercial roofing repairs, replacements, storm damage solutions, and siding/gutter repairs, they also provide 24-hour emergency services.

Business Objectives:

The team dedicates itself to providing an exceptional experience, going above and beyond in its services and programs. Clients can expect top-notch customer service and a Client Bill of Rights that ensures their expectations surpass at every project phase. The team aims to generate more leads while maintaining a leading position in a competitive market.

Challenges:

This roofing business reached out to ROI Minds because it faced several significant challenges. They faced stiff competition in the market, making it challenging to maintain high costs per click (CPC) on Google Ads. Their goal was not only to retain their position in this competitive landscape but also to use Google Ads to generate more leads for their roofing business.

1. High Competition:?

This business operates in a highly competitive roofing market, where bidding wars for Google Ads placements increase costs per click (CPC). Maintaining an effective online presence is a challenge.

2. Seasonal Fluctuations:

Roofing services are often seasonal. Managing a steady stream of leads through Google Ads during slow periods presents a significant hurdle for maintaining a consistent business flow.

Solutions/Our Working Strategy:

In addressing the challenges mentioned above, ROI Minds worked closely with the roofing business to devise strategies that would not only improve the effectiveness of their Google Ads campaigns but also enhance their position and lead generation within the competitive roofing industry.

1. High Competition Solution:?

ROI Minds took a strategic approach to combat the fierce competition. They researched extensively to uncover less competitive, long-tail keywords specific to the roofing business. By focusing on these keywords, they reduced the cost per click (CPC) while still generating leads of high quality. This cost-effective strategy allowed the roofing business to maintain its online presence while controlling advertising costs.

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Results: