Successful PPC Strategies for E-commerce Growth

Client Overview

• Brand Name: Cilek Kids Room

Objective Cilek Kids Room aimed to optimize PPC campaigns to drive sales growth while achieving a sustainable Advertising Cost of Sales (ACOS).

Campaign Performance Overview

• Total PPC Spend: $2625.54
• Total Sales Generated: $37,587.47
• Overall ACOS: 6.99%

Breakdown by Campaign?Type

1. SP (Search Products) Campaign:

• Spend: $582.42
• Sales: $17,691.57
• ACOS: 3.29%

2. SB (Search Brand) Campaign:

• Spend: $1901.40
• Sales: $11,614.61
• ACOS: 16.37%

3. SD (Search Defenders) Campaign:

• Spend: $141.72
• Sales: $8281.29
• ACOS: 1.71%

Key Achievements and?Insights

• SP Campaign: Achieved a commendable ACOS of 3.29%, indicating effective targeting and conversion optimization strategies.
• SB Campaign: Despite a higher ACOS of 16.37%, contributed significantly to overall sales volume, emphasizing brand visibility and customer acquisition.
• SD Campaign: Demonstrated outstanding efficiency with an ACOS of 1.71%, showcasing cost-effectiveness in driving sales.
• Overall Success: The combined efforts resulted in a substantial sales increase of $37,587.47 against a PPC spend of $2625.54, maintaining a competitive ACOS of 6.99%.

Factors Contributing to?Success

• Strategic Supervision: Effective campaign management under the guidance of a supervisor at Spectrum BPO played a crucial role in optimizing PPC strategies and achieving desired results.
• Client Satisfaction: Talha Cilek expressed satisfaction with the achieved ACOS target of 6% and provided positive feedback, highlighting confidence in ongoing campaign management and optimization.

Conclusion

By leveraging strategic oversight and data-driven optimizations, Cilek Kids Room successfully enhanced its PPC campaign performance, achieving substantial sales growth while maintaining competitive ACOS across multiple campaign types. This case study underscores the importance of strategic campaign management in maximizing ROI and achieving business objectives in the e-commerce sector.