SUCCESSFUL PEOPLE DO THIS MORE (EXCLUSIVE INTERVIEW WITH DAN MARTELL)

Join Alex’s global Copy Posse on?YouTube, now 280,000 strong. To get the last word in the world of copywriting – delivered straight to your smartphone – join my?email list?or connect with me on?Instagram.

Meet Dan Martell – author of the bestselling book Buy Back Your Time.

He went from being behind bars at age 15 to being a highly successful entrepreneur…

I got the chance to chat with Dan and his story is inspiring as hell.

Now, if you don’t know Dan, I want to tell you just a little bit about him before jumping into the interview…?

Dan is a serial entrepreneur, investor, and coach who has helped thousands of entrepreneurs around the world build successful businesses.?He has started and sold several tech companies. Was named one of Canada’s top angel investors and has worked with massive companies like Intercom, Udemy, and Unbounce. He’s the host of the podcast, “The Growth Stacking Show”, Creator of “SaaS Academy” and the author of the Wall Street Journal bestselling book?Buy Back Your Time.

He has helped thousands of CEOs, business owners, and entrepreneurs shift the way they think about systems, processes, time management, and focus – so they can truly level up and create the type of life many people only dream of.?

I LOVED this interview with Dan. Initially, we had planned to talk about systems and building your team. But where this interview went is SO MUCH MORE JUICY than that.

Dan’s story is a true example of what you can achieve with the right mindset…

And you’ll walk away today with some practical steps you can take to become more successful in your life and in business…

Including the ONE THING you need to honestly evaluate in your life if you truly want it to change.

Honestly – this one shook me a bit but it’s so freaking important.

I want to hear what you thought of this interview, so once it’s over make sure to drop your favorite part in the comments below.?

Now let’s get into the interview.

How To Be More Successful with Dan Martell

ALEX:

Dan Martell, welcome to my YouTube channel!

DAN:

Oh, Alex, this is an honor. I was telling you earlier, your community is a gateway drug to entrepreneurship for sure, and just a very passionate group of individuals. So I’m excited to be here.

ALEX:

Thank you. That means the world to me. I mean, we all scream Posse Power from the rooftops. And you know, guys, this is proof that people feel it. Honestly, I say we’re the best damn crew on the internet. And now boom, proof, Dan Martell is saying it is.

DAN:

A hundred percent.

ALEX:

Thank you so much for being here. My YouTube channel is so many incredible copywriters, aspiring copywriters, people who wanna start businesses. And one of the things I love the most about the way that you show up on your Instagram, which is amazing by the way, if you guys aren’t following Dan, check him out. He shares so much incredible content. Many of you know him as the founder of SaaS Academy and the author of Buy Back Your Time. He recently came and spoke inside the Reign Clubhouse to my Reignmakers, all about the buy-back principle. But I was like, you gotta come speak on my YouTube channel because so much of what you share is so powerful when it comes to just mindset and entrepreneurship and the journey.

And I know that you post a lot of incredible content. You have a beautiful home in Kelowna, which is not far from me by the way. You drive this incredible car, you have a team, you have these companies, but I know that you didn’t start there and it’s so easy for everyone out there to look at successful entrepreneurs and go, I can never be like Alex, I can never be like Dan, I so badly want to build a business on my own damn terms, but how the hell am I gonna do it when there are already people out there like Dan doing it so well. And so I would love for you, Dan, to share a bit of your journey, because I know it wasn’t always easy and that you had to overcome a lot to get where you are today. But let’s rewind a little bit and you can share a bit about that.

DAN:

Yeah, I mean, I would, right off the bat, I’d ask everybody listening like, how many of you guys been to prison twice? How many of you guys, you know, got diagnosed with, you know, some kind of mental disability and put on medication, and like, it’s just, I say that because I really didn’t come from anything. I mean, I started in a friggin’ hole. And the fact that I’m alive every day, Alex, I am grateful. Like today I got emotional. Somebody asked me today, could you even imagine that you lived this life? And I started tearing up and I go, no. I see my two little boys and I’m just in awe that this is, this is my family and these are the opportunities. And yeah, I grew up in a really tough environment. I was the second oldest of four.

My mom had a drinking issue. There was a lot of, you know, feelings, let’s call it feelings in the home.

I ended up getting addicted to drugs when I was 14 or 15 hung out with the wrong people and did things I shouldn’t have done. And ended up in prison for the first time when I was 15.

And then the second time, what happened, I was high and drunk in a stolen car, and a handgun sitting next to me in a backpack. And I said, if the cops stop me, I’m just gonna point the gun and let them take my life. And I ended up getting in a high-speed chase and smashed into the side of a house and went for the gun. And for whatever reason it got stuck. And I woke up sober wondering what my life was gonna look like. And I ended up spending almost six months in adult prison because of the severity of my crime.

And luckily this guard named Brian sat me down one day and literally spoke his belief in who I was and said to me, “You don’t belong here.” And I think that was the first time I’d ever heard an adult say anything positive.

And he had no reason to do it. And something changed inside of me. And I ended up getting released a few months later to this place called Portage, which was a therapeutic community in Sussex, New Brunswick, Canada. I’m gonna rep Canada a little bit. And I did 11 months in this program to rebuild my mindset. You wanna talk about mindset, like just such a beautiful program where like twice a day we were telling our personal stories and we were understanding the meaning we associated to it. And, you know, worked on our leadership skills indirectly by just holding a higher standard in our basic values. And at the end of that program, I was helping Rick, the maintenance guy, clean out one of the cabins that was, that was on site because it was built in an old church camp. And I found this old computer and a yellow book on Java programming and it spoke to me, I don’t know. It’s kind of a weird thing today.

Like, I opened it and just followed chapter one and in 20 minutes I got the book to say or I got the computer to say hello world. And I thought I was a computer genius. Turns out I’m not. But it didn’t matter. I became obsessed, like just full-on crazy. Because I have an addictive personality. The reason why I don’t gamble, I don’t play video games. I stay away from vices, I don’t drink, I don’t do drugs. Like, I have to be very careful about the things I do. I don’t play golf. Not because I don’t think golf could be fun. Because I would go all in.

But learning how to code in Portage saved my life and became the foundation of the entrepreneurial journey I live today, you know.

And you talked about some of my possessions, the most recent one I’m really proud of, Alex, and I don’t mean to brag, but I just got my own jet.

And like that’s pretty awesome. You live in Kelowna and you wanna say yes to your friends more. It’s tough ’cause I got a young family and like, that’s crazy. Like I was a 15-year-old juvenile delinquent in prison and now I get to fly around with my pilot to go to do stuff, to share my message, to help other entrepreneurs and produce content. I just signed a big lease for a new media company we’re starting. But none of that came without doing some serious work on the worth, the self-worth, the internals, the mindset, the peer groups. All of that had to come, all the today stuff? It’s almost like today is a byproduct of way back then, right? Like people want stuff, but they don’t become the person yet to get the stuff.

ALEX:

Yeah.

DAN:

And that’s what I would love to share, share with your audience because that’s the real like, you know. You guys are all copywriters. I feel like you guys know this stuff more than most. But you know, there’s all the like marketing hacks and get customers and sales scripts and all that stuff, which works and it’s awesome.

But the truth is, if you don’t feel like you deserve that success, you’ll sabotage it.

One of my mentors said once, he said, “Making money is actually easy. Keeping it is hard.” And I feel like a lot of times it’s because people don’t feel that they’re worth that level of success. You know, there are three fears in life. Fear of failure, fear of judgment and fear of success.

I think most people live a life that is mediocre instead of rich and great because they’re worried they have to hold a new standard of living if they went for it.

ALEX:

Yeah. And sometimes it’s all rolled, you know, rolled into one. And I think you talking about fear of failure and worth, I mean I think every single person can relate to that. I know even in my own journey, I held myself back so much because I didn’t feel like I was worthy of creating the type of business that I saw other people have. And then I felt silly when I was putting myself out there. Because I felt that sense of like, “Oh my gosh, now, now I’m out there to publicly fail in front of everybody.” And then what happens if I actually do get a little bit of success? What if it’s a fluke and then I have to maintain it for anyone to take me seriously? How will my relationships change? Everyone talks about wanting to build a business and I think the number one question I probably get is like, how do I build a six-figure business?

Like people get obsessed with these numbers and I think at the end of the day, the work starts within and around you. And you talk about this concept that I love so much of the internal thermostat, which is about essentially recalibrating your set point, which can happen in finances, and the people you surround yourself with. But I really do think that you need to create and change, like create an environment that allows you to change your internal thermostat to then get you on the path to then building a business to then getting to whatever that big goal is. And I wanna talk more about goal-setting here in a sec, but can you talk a little bit about this concept of internal thermostat and what can someone do right now who’s sitting there going, oh my gosh, I know I can do more. I know I have value to give to the world, but like, what the hell, where do I even start?

DAN:

Yeah, and I, I’d love to get proper attributions because I don’t know, I’m assuming like everything, if you go far back enough, you’ll find it from somebody hundreds of years ago. Maybe it wasn’t called a thermostat, but it was called something else. But it might’ve been maybe Think And Grow Rich or Gary Hendrickson’s book The Big Leap. Awesome book. If you’re a high achiever and you feel like you can achieve more, that’s the book to read after my book, Buy Back Your Time, obviously. But in all honesty, here is what the thermostat is, we all have one internally, right? We all have a level of the amount of money we have in our bank account, our weight, our health, the quality of our relationship, the amount of love that we feel we deserve, that’s kind of set that is not seen, right?

And just like a thermostat in a room, if the room is set at 70 and all of a sudden the sun comes out and it’s warm in the room out through the glass windows and it warms up to 90, then the thermostat kicks in and the room gets cooled down, right? Or if it gets cool the AC kicks in or whatever and the thermostat picks it up, it’ll turn on the heater. And people do this all day long, right? In their bank account, maybe somebody’s thermostat for their financials is like 3K in their bank account. And if I’ve got $3,000 in cash, I’m okay. Soon as that goes down to 500 bucks, they stop spending, they start saving, they try to make more money, same thing for their health.

People are like, oh, I don’t know. I go, it’s very simple. You get on a scale tomorrow morning, you wake up and you jump on that scale and it reads 20 pounds heavier than what you thought it should read. What do you do? Do you wake up and then go have a breakfast burrito with your friends? No, you probably have something a little bit more leaner and meaner. So we have these things set. What I try and what I do with my coaching clients is have the old high, whatever it is. So like the high watermark, if it’s a hundred, you know, 5K a month, that might be your current high level. You gotta make the old high, the new low. And how do you internally, what I call an identity switch, how do you do the work that increases your self-worth? Because we will never get a penny more than what we think we deserve. And the reason why is ’cause we won’t demand it of ourselves or we won’t demand it of others or demand it of the world, right?

And so what I do is I work with people to understand the opportunities to increase their thermostat and the strategies to do that. And then here’s the big thing, the work instills the worth. Like Alex, that’s, that’s like, this is a thing that for me is so obvious once hopefully people hear it, is your ability to be consistent, to execute an activity over a long period of time will build your internal self-worth. Because it would be, it’s kind of like what I love about going to the gym. The gym teaches people so much and it’s a gateway drug to personal development because it teaches us the concept of delayed gratification, right? Like nobody expects to go to the gym, do a set of arms and then just be like, bam, biceps. Nobody, right? They expect to go there and maybe in a month of doing this, I’ll get there.

Same thing with business. And the self-worth, the confidence, the identity gets increased by doing the work over a long enough period of time without sabotaging yourself by doing five days eating clean and then the weekend rolls around and it’s like, I had a couple too many drinks on Friday and Saturday and gave up all the gains by Sunday, right? That’s where we start eating into our self-confidence and our identity. So that, that to me is the big, the big concept of just how do we raise the internal thermostat, right? How do we get in and vibrate with other people that are at 90 or 110, right? And keep that going so that we pull into our reality. All the stuff I have physically in my life, those are things that were pulled into the reality. They were always there. That’s a crazy idea, Alex. Most people would be like, what is he talking about? I’m a little woo but pretty practical.

ALEX:

Yeah.

DAN:

But the truth is, is that anything you want, we bring forward into our life. We attract into our life. Jim Rohn has this great quote, I should probably memorize, but it’s like, successful people attract things by being an attractive person.

Right? Attractive person doesn’t mean GQ model. Attractive person means somebody that other people admire, trust, wanna do business with, wanna work with, et cetera. And like, that’s what I think it’s the work instills the worth to make you an attractive person through your character, which then brings and pulls into you opportunities that otherwise most people wouldn’t have. I mean, it’s so fascinating when you hang around people that like, you know, are lower level people and, and you just listen to their conversations and you’re like, well, no wonder nobody wants to work with you.

All you do is complain. Like, do you hear it? People should record themselves for a day and then transcribe it and do like a word cloud and see what are the words they use all the time and go, no, that can’t be me. It’s like, no, a thousand percent.

ALEX:

Yep. Yeah. I love that. Your work instills your worth. And it reminds me of another quote that I learned from a friend of mine, Giovanni Marsico. He always talks about this idea that courage comes before confidence. I think people have this misconception that like, they look at me for example, and they go, Alex, you’re just confident and you can show up on camera and you can do the damn thing and that’s why you’re successful, right? Like whatever story you’re telling yourself about, well I can’t be successful because “fill in the blank”. And especially when you compare yourself to other people who you know, by the way, my first, I left my very first video I ever recorded on YouTube, on YouTube so that everyone here can go back, scroll down and see how freaking terrible I was on video. Courage comes before confidence.

You can’t build a successful business before you learn to start taking action and moving in that direction.

And so when I look back and I think, man, I put off starting my YouTube channel, as an example, for a whole year before I did it because of all the BS stuff I was telling myself about why I could never do it. I really wish I would’ve started when I started thinking about it and had the courage to do it. Because now looking back, I’m like, oh my gosh, I got better over time. My worth now, what I charge now, what I’m able to create now is a direct reflection of the worth that I’ve built over time. And I think that that’s such a powerful and realistic conversation to have. And so many people are disillusioned by coaches out there or other people who try to pretend that literally building the life and business of your dreams should be easy. I think it could flow, but you gotta put in the work.

DAN:

The work, this is the few things I wanna double click. One. Well, I think I’m gonna condense it to this one concept because I think oftentimes this is missed and it literally double-clicks on what you just said about the courage to start, right? I do the last phone calls with all hires. We hire a lot of people and they’re usually like 15 minutes. And I’m on this call with this new sales rep that the team put forward and I always flip it at the end. I say, now ask me questions. So like, what, how can I help? And he asked me a really smart question. He was like, “I have this great opportunity where I’m at now. I’m evaluating, working with you guys. How do I know? Like how do you make the right decision?” Right? To your point of like, sometimes the courage comes before the confidence, right? The next step won’t present itself till we make the first step. So how do you make the right decision? And I said, ah, that’s a beautiful question. Here’s my philosophy. We don’t make right decisions. We make decisions right.

And he is like, what do you mean? I go, winners always win. And the reason winners win is because they move forward and they fix the bad decision. See, most winners, John Maxwell wrote a great book called, Sometimes You Win, Sometimes You Learn. And what you discover when you look at people that are successful, they fail based on what normal people would call failure five times more often than the people that don’t fail. But it’s because they’re doing so many more things. They’re making so many more decisions, they’re finding the courage to move forward. And then in that motion, they make the decisions right by calibrating, course correcting, et cetera. So oftentimes people think, and I’m sure your audience is like this, they’re like, well, how do I know what the right opportunities? Should I do this kind of copywriting? Should I take this opportunity to work with this person? The truth is, sometimes we don’t know. All we need to know is let’s make a decision and then make the decision right.

ALEX:

Yeah. It reminds me of marketing. I talk about this all the time because I teach marketing. Everyone wants to know like the secret funnel that’s going to make them a million dollars. And you’re like, whoa, whoa, whoa. Like marketing is an experiment. Like marketing is just having the courage to throw out there and go, is this gonna work? It’s either gonna work. And you’re like, that’s great. Wow. Amazing. You know how many times you knock a marketing campaign like out of the park, first time, rarely. You look at it and you go, okay, that’s information, that’s data.

Now I’m gonna recalibrate and change it and approve and optimize. Yet somehow when it comes to like our own life in business, we don’t allow ourselves any room for experimentation.

And so I think the best thing you can do in business is be like, this is one big giant experiment and I’m gonna have fun and also learning to trust the process.

And if it is a “failure,” which like you, I don’t even really think of that word anymore. Because when I look back at what were my failures, I’m talking like massive, you know, losses, starting businesses, them going nowhere, closing shit down, opening. Like when I look at that, I go, but I would never be here with the wisdom and experience that I have with the work that I have done. If it hadn’t been for that path that I went through.

DAN:

My mentors in Silicon Valley. Because I spent a lot of time building and exiting software companies. The way we talk there about these companies is, it’s kind of weird because there’s like one part where it’s this crazy belief that this will change the world. Okay? So that’s true. And in the same breath, I know what I believe to be true is wrong. And what my job is right now is I have to go figure out what assumptions that I have are wrong so I can fix them fast. There’s no I believe this is gonna work a hundred percent the way I see it today. The belief is I know I’m wrong. I will iterate, I will what we call pivot, right? I will pivot my way into searching what’s called Product-Market Fit. Like imagine if people just got honest with themselves and said, I’m starting a business. I know some part of this is wrong, but that’s not gonna stop me from starting. And my job is to move as fast as I can to prioritize the riskiest assumptions, to validate or disprove them wrong or right and move on to the next one.

Trusting that if I do this fast, that is the skillset that’s gonna get me to success. And that is honestly what successful entrepreneurs do unconsciously. They literally go, “Oh, there’s something about this business that is not gonna be as good. There’s something about the landing page that won’t work, but some of it will work and we’ll just figure it out real quick and keep the stuff that’s working, get rid of the the stuff that’s not, and move it quick. As long as we like review that once a week and not just like set it and forget it. I trust we’re gonna win.” I mean, this is why like success leaves clues. People that succeed, it’s so funny, I see them win in different industries, win in different scenarios. Like there’s, it’s not that they’re special, they just have this sense of curiosity, determination, humbleness. Like there are these character traits of people that always win, but some folks can’t figure it out. They’re literally moving forward in life and knowing that they’re just able to fix problems faster than others.

And that’s the skill when you wanna talk about self-worth, like Alex. I grew up, you know, thinking I was worth less than zero. Honestly, I didn’t feel that I should take the air from somebody else. Like that’s how bad it was when I started as a kid. And over time I just felt imposter syndrome and lacked so much confidence. Any confidence, right? And I just figured, well, if I do this thing and it works, I’ll just keep doing some more of that. And over time, when the setbacks happened and I got through them and sometimes I didn’t win. They were Ls in other people’s minds. But I queued up a lesson, I queued up some experience, I queued up something I could take forward. And then there was this moment, probably about 12, 13 years ago. This is the thing about comparing ourselves, like I’m 43, I’ve been doing this since I was 17. Okay, so that’s, is that 26 out? I’m 26 years old in entrepreneurial years. If other people wanna compare their chapter 8 to my chapter 26, that’s just silly, right?

On my founder’s hikes, I do every Tuesday, there’s a 16-year-old kid named Josh that comes with me, okay? And the first time he came for the hike, I met him on the way up and we talked on the way down and he’s asking me about success principles. He’s like, “What does it take to be successful?” I said, Josh, can I just pause you for a sec? He’s like, “Yeah, what?” I go, dude, you just told me you’re the head of your debate team. You go to the gym like you’re 16 and I can tell you got muscles and you thought it’s smart enough for you to come on this hike. Like I was doing nothing productive at 16. You’re on chap- it’s bananas. And when I get in the parking lot, his dad’s waiting for him ’cause he couldn’t even get there. His dad dropped him off and waited for him.

I asked to talk to his dad and just told him how amazing of a job he is done raising Josh and Josh keeps coming on these hikes. But I just think too often, we compare ourselves to other people that are further along in the journey. Like, I expect Josh to absolutely tower my achievements, as he should. He’s 16, starting with this peer group, this mastermind of entrepreneurs that have like, I didn’t have that till I was in my thirties, right? I had all this self-doubt for a long time and the setbacks actually created the identity that no matter what I get into, I can figure it out. That was like 15 years ago, 13 years ago. Oh my gosh.

ALEX:

Yeah.

DAN:

Literally no matter what. Drop me in the middle of another country where I don’t even speak the native language and my mindset, how I show up, my character, the skillset I have that, given enough time, I will figure it out. And that nobody could take that from me. That was like a really cool oh snap. Oh wow. Because I remember somebody said that. But you take Jeff Bezos, founder of Amazon and you pick him up, take everything away from him and you drop him in South Africa. He has a skillset, he has a self-worth, he has an internal thermostat that’s set at a hundred billion and you give him 20 years. My gut tells me he does it in 10 or 15. Because he has the skillset of collecting collaborations and capital and seeing market opportunities and all these things that are part of who he is that will never be taken from him.

That idea of us going out into the world and studying folks like yourself and reading the books and going to the seminars and having mentorship and coaching and knowing that the more we invest in ourselves, we will take our conversations, our thoughts with us for the rest of our lives more so than just this business to the next opportunity to every interaction for the rest. Like to me that’s like the coolest trade in the world is to become more valuable to the market and don’t stop. Because that is the ultimate game we’re all playing that I think some people forget. And even ones that get successful while they’re climbing the mountain halfway, they go, wow, I never thought I’d create any of this, so, you know, I guess I’m gonna chill out. And they start setting up shop and they start building a little camp and you know, three, four or five years later, they, they wake up one day and they go, whatever happened to us climbing the mountain.

That peak, remember the way we used to wake up with the vision boards and the drive and the to-do list and the habits and those have all gone. Yeah. It’s fascinating because those are, those are people I work with today, right? These are very successful people, but along the way they kind of forgot why they were doing it. But it doesn’t matter. Those people are plagued with the same stuff that folks that haven’t even started because they’re just, they’re worried about having something they could lose.

ALEX:

Yep. Yeah. And like you said, you know, it like those little like two degree improvements to just continue cumulatively adding to your life’s experiences and going, you know what, this is the path I’m on and being unattached to how quickly you get there, but saying, I’m committed to constantly bettering myself and not comparing myself to anybody else. I know before I started, like on a final thought. And then, and then I want to ask you one more thing, but I remember when I started the Copy Posse, I had been working behind the scenes in businesses as a marketing consultant for almost a decade. And I had built up like a little bit of, you know, rapport and authority in a small circle of people.

And I was terrified that if I started my own brand and business and I failed, or if I wasn’t as successful immediately as the people I had been helping behind the scenes for years, that it meant that I had failed. And I realized that that’s just so crazy. The stories we tell ourselves. And now people come to me like, oh, you built your business so quickly. To me, it doesn’t feel quickly at all. It feels like, well you don’t, you didn’t see the 10 years that I put in before I then started my brand. But to just have the courage to start and to stay focused on bettering yourself I think is so powerful. And then on a final note, because you’ve hinted at this a little bit, is this idea of community.

Because I know you do such a great job of curating incredible people in your life. And to be honest, this is something that I’ve struggled with a little bit because I find there’s like home Alex, and then there’s like travel-work Alex and I find it hard sometimes to reconcile these, these two lives that I have.

What advice would you give to anyone who’s like, you know, I realize I am around a lot of people that aren’t going to help me really raise that internal thermostat?

How do you start fostering a community of people who can help you grow?

DAN:

It’s such a beautiful question, Alex. I just wanna state this. When we talk about the internal thermostat, there are three different strategies, but the primary one is your environment, right? If you think about it, if I grabbed you and you’re like, oh, it’s positive mental attitude and positive affirmation, all that stuff. If, if, if I grabbed you as an individual and put you in one of those commercial freezers, right? And you’re inside of it, like no amount of positive mental attitude is gonna get your temperature to warm up. Like you’re gonna be cold. I grab you from there and I put you on the beach in The Bahamas, all of a sudden you’re warm, right? Just by the environment.

And we are human, which means most of the stuff that we learn is caught, not taught.

I mean, look at the fact that we speak English. Nobody taught me English. I caught it by being around my parents, by being in a certain geography.

So a long time ago I realized that I was the type of person, it may not be for everybody, but I’m the type of person, whether I like it or not, I learned best by being around other people, right? Yes, I like to read ’cause it’s, it’s a cheat code. Yes, I have coaches, but if I want to learn anything, I go to the place where I want to be. In Silicon Valley, ’cause I wanna learn tech startups, I moved there. I wanna learn anything, I go to the place. And what I realized is that having two different parts of my life, one that’s like the professional part and then one that’s the family or friend part, it just didn’t support the level of dreams and goals I’ve had for my life. Like, that’s just the truth. It’s like, I gotta be honest with myself.

Here’s what I want to accomplish in my life...I want to become what I call the 10.0 version of myself. And to do that, I have to move faster. And one of the biggest opportunities was to create the time and the quality of conversations and people I spent time with. So for me, it’s an integrated life and it’s a big part of why I wrote the book, Buy Back Your Time. I wanted to teach people how to buy back their time so they had the space to invest in relationships and acquire new skills and become more.

I really believe, you know, every human on Earth is to be, here to become the best version of themselves, right? Their greatest self, the 10.0 version of themselves. If you’re a person of faith, the person God created you in his image of, and then share that person with the world and share that person with the world means your kids, your community, your team members or whoever, right? That’s how we become more. Hopefully, buy into this please, so that you have more to give. Become the best version of yourself so you can give yourself to the world ’cause that’s what we’re meant to do.

ALEX:

Yeah. And I love that. And I think the biggest takeaway, and you talk about this in your, in your book, is this idea of auditing everything you do in every day. Because obviously it doesn’t, it doesn’t happen overnight, but when you start realizing that your worth and how other people see your worth is a reflection of how you, how you value yourself, which means how you value your time, which means who are you giving your energy to? And you talk about this concept of doing a time energy audit. Honestly, if everyone listening to this got Dan’s book and you did a time energy audit for your life and realized what are the things that you’re holding onto or tolerating that are actually not a reflection of who you wanna become and the person you are, in fact already becoming, starting there, I think is, is the absolute best thing that you can do. It’s powerful and it’s real. And I just, I can’t thank you enough for being here and for sharing all of this.

DAN:

Well, I’m, I’m honored Alex, and I just want to thank you because you’re just such an example of shining the light as bright as possible and just lighting other people’s candles like this is, it takes nothing from us and it’s just, I truly believe that’s why we’re here. And so appreciate the opportunity.

ALEX:

Thank you. Everybody, go check out Dan on Instagram and his YouTube channel’s amazing.

We will see you back here next week with a brand-new tutorial!

Thanks for reading and subscribing,

Alex

Alex Cattoni is the Founder of the Copy Posse Agency and Academy. Since 2011, she has launched several successful brands and has proudly partnered with many of the hottest transformational brands and businesses on the planet, writing high-converting sales copy, scaling multi-million dollar brands, and crafting iconic promotional campaigns.

Today, she’s on a mission to mobilize the raddest, baddest crew of authentic copywriters with a passion for creating community, credibility and conversions with nothing but powerful and precise wording.

Through her weekly?YouTube?videos, Alex helps copywriters, aspiring copywriters and entrepreneurs learn, write and ignite their businesses with words that work.