Successful Membership for Language Coaches
Gydion Kummer
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Memberships Are Perfect for Language and Communication Coaches
You can develop a lot of skills by yourself.
But not communication skills.
I love memberships because it involves a tribe of people.
They’re an exciting business model.
…and because, let’s face it, people love memberships.
We are obsessed with them.
Deep down, we love tribes, secret and exclusive societies.
Look at movies like Fight Club, School of Rock or Dead Poets Society.
They are skill-based memberships.
They are cultural phenomenon.
If you want to build the Fight Club of communication, there are a few things to keep in mind:
Some technical. Some conceptual. Some tactical.
Technical
You need a community space where the tribe can engage.
Not Facebook. Not WhatsApp. Not Telegram.
You want a platform that integrates payments, courses, and emails.
It has to be a proper community space where people can actually work on their skills.
That’s your foundation.
Conceptual
You need a specific and meaningful purpose.
Fight Club wasn’t called “Activities Together after work Club.”
You can go with “Speaking Club,” but ideally, you want to define the goal more specifically.
Speaking for what?
Beyond purpose, you need a routine—activities and challenges that keep participants engaged.
Tactical
To make it work, you need a few rules and key tactics to get things moving.
Everyone remembers the three rules of Fight Club. But they often forget the most important rule:
If it’s your first night, you have to fight.
That rule forces action. And action creates a shared experience.
In your membership, you can establish a couple of required tasks in the first month.
Simple things—like uploading a video introducing themselves.
You can choose to foster that gently or establish that they can't be a members if they fail to do those tasks.
Other tactical elements include reminders, rewards, and regular updates to keep members engaged and looking forward to something.
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Building a Successful Membership
Memberships work as a business model.
You can build a large membership or a small one.
It doesn’t have to be low-ticket.
But keep in mind the core aspects of a strong membership:
By "anti-school," I mean it has to be something different.
School is something everyone has already experienced.
Most people aren’t exactly eager to go back.
You can pick your angle, but every society is exclusive and rebels against something by definition.
it has an identity and it knows what it is not. Defining that purpose is the first step.
The main rule about creating a membership is to create something you are excited about.
Whatever it is.
Speaking English while going for a walk club.
"The Hard-core English Grammar Club" for the aficionados.
"The English Speaking Club for Parents".
Have fun!
A Quick Note About My Own Services
With your permission, let me do a bit of promotion.
You can build your membership using Academy in a Box.
We have an awesome community space that connects to everything in your business.
And you can learn how to launch and grow it with the Academy Launch Method.
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