Successful Creator Holiday Campaign

Influencers are a great way to reach your audience, but there's one thing you need to keep in mind: influencer marketing isn't like the instant gratification that many people think it is.

It takes time to get to know your influencer and build a good working relationship. When that foundation is built, it's much easier for them to share your products or services with their audience because they've already become invested in it.

Influencer marketing works so well—but it can present a challenge for holiday campaigns. The closer it gets to the holidays, the faster influencers get booked up. This also means less time is available for brands to properly plan and execute their campaign strategies. The last thing brands need, especially in Q4 during the large holiday sales boom, is to put out a poorly executed campaign that doesn’t yield the revenue or awareness goals needed.

Why Holiday Influencer Marketing Campaigns Are Important.

There is increased competition among businesses. This means that you need to stand out from the crowd with your marketing campaigns. Holiday marketing can help you do this by creating a unique and memorable campaign that will capture attention and generate interest. Consumers are more likely to spend money during the holidays. Increased demand provides businesses with an opportunity to boost sales and revenue.

Planning The Perfect Holiday Influencer Marketing Campaign

Have a clear creative concept.??Bring your influencer into the creative process and listen to their industry insights on what concepts would be well received. They will also know what content format is most successful.?

Understand the target audience's behavior. Most online customers brands target does their research online before buying or using a product. They want to see reviews from their favorite influencers and how the product/service benefits them.

Finalize your Christmas offer. Work on creating the perfect offer to entice your target audience and this will help maximize brand awareness and sales as well.

Influencer Marketing Ideas

Use influencers to do product reviews

It's clear that?product reviews?are crucial to a business. Most consumers read online reviews before buying. It is a method that is critical for sales and an influencer review?provides an honest opinion of your product/service and how they experiencing using it, along with their endorsement of the product.

Account Takeover

A well-run social media account takeover can be a win-win situation for you and your collaborator. Audiences need their attention constantly drawn to your social media accounts, and takeovers are a great way to things up! Influencers can provide a real-world look into your brand. An audience craves this type of relatability and this will help boost brand exposure.

Behind The Scenes

Invite the influencer to visit on-site at the brand offices, facilities, warehouse, or showrooms.? Use the opportunity to host a photoshoot and create new content for all channels. This is an opportunity to connect with content creators on a deeper level as well as build lasting relationships.

Unboxing Videos

Unboxing videos are especially engaging as prospects who have yet to purchase are eager to see how the products come and what the packaging looks like, and want to hear commentary on everything included in the gift or order.

Remember, holiday campaigns don't have to revolve purely around selling.You can choose to give back to your audience or celebrate your community instead.

If you’re interested in reaching your audience with niche communities through influencers, feel free to contact us. Drop us an email at [email protected] or message us on any of our social media channels