Successful Case Study #2

Relationship&Business Coaching

Before we start in this case study, we must highlight the digital marketing strategy.

All competitors in this business sector always spending more money on ads without focus on the content about the business.

from this point, we starting research about competitors who use the content marketing strategy on their marketing plan.

Actually, we find few competitors who have used the content marketing plan, we surprised from this analytics and we decided to build a strong content plan that will explain specific points to our Potential customers to get more action quickly.  

Preparation: 

We consume one month to prepare the content strategy, we will present all the steps that we do it to get this success

• Identify the Customer Persona 

From the competitor's fans and social platforms analysis for the fans interested with these services, we identify the beta segment 

• Identify content points

Identify content points that resolve issues for potential customers and customize the content to be suitable to customers mindset with our toon of voice. 

• Schedule Plan

We running a schedule plan for content according to customer behavior and timing. 

Execution:

We running the Testing campaign from 12 posts on Facebook with 100$ Budget, every 3 posts with a tone of voice and presentation type different from the other to testing which toon os voice and language is the best.

the four campaigns give us more analytics about the industry and the behaviour of the consumer which help us to get more success easily.     

Results:

At first, we testing the educational content with beta customers and we got 0.03 cost per Engagement.

this result gives us hope to get more at a low cost. 

After the first optimization, we get it 35% lower than the first campaign and we optimize the content too.

Finally? we get very lower cost (0.005) per engagement for each user.