Successful Case Study #1

SEEVII APP

About Seevii:

SEEVII is Pure Entertainment. A multi-screen platform available on PC Player,

Smart Phones, Tablets and TV Screens through Set-top boxes, be it on iOS, Windows or Google Plus. Committed to delivering premium content to Entertainment lovers across the Middle East and North-Africa via Video On Demand, Live TV, Catch-up TV and a Full Advanced Electronic Programme Guide.

Objectives: 

• Increase app install (500 k new user)
• Get more 1500,000 website visitor

Preparation:  

Firstly, Before we starting the campaign we do online marketing research about the industry and identify the competition and the market opportunities in international and local markets.

Secondly, we identify the main competitors in the market and analyze their situation.

In The end, we identify Potential Target audiences.

Execution:

The Team was aiming to achieve all this objectives and taking SEEVII website and mobile app by storm by increasing the brand's web presence by creating a campaign aimed to hammer the brand's customers by display ads and app install et click to website app in order to create better awareness for the brand that will eventually increase the client's trust in SEEVII. 

Results:

• Website Clicks

Before our manoeuvres, the website used to pay 0.70 cents as a cost per click, which has decreased to an eye-popping 0.5 Cents and moreover, reaching 0.03 cents.

• Awareness

The best part of this campaign is impressions reaching an unheard of before, to say the least of 34,474,252 impressions as well as 130,000 clicks.

• App Installation:

The best part of this campaign is the app installation an unheard of before, to say the least of 400,626.00 installations by new users as well as 91,532,530 impressions with 0.10 cents per install.

the great success is paying 0.10 cents per installation in our campaigns and SEEVII pays 0.80 Cents before. 

• Video views:

We achieve 1,063,912 views by 4,285,456 impresstion with 0.01 cents per view

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