Successful B2B website tips from Bigfork

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Your website may look slick and engaging on the surface, but do you ever think about the potential hidden problems that could affect its performance? These hidden errors are more common than you might think, and even the most attentive of us can miss them. The problem is, left unresolved these issues could be hobbling your growth and exposing you to risks you never signed up for.

We are going to explore some of the common problems you might not be aware of, the consequences of neglecting them, and why it's important to address them quickly.

Secure your site: Overlooked security risks

Ever misplaced your keys and thought, "What's the worst that can happen?" when it comes to your website, the equivalent could be an open door for hackers. Common pitfalls like outdated software, weak password systems and lack of encryption (HTTPS) can put your business - and your customer's data - at risk. And trust us, cleaning up that sort of mess isn't something we—let alone anyone—would relish. Regularly updating your software, conducting security audits, and educating your team on the importance of strong passwords can help reduce these risks.

Technical SEO issues: The roadblocks to discoverability

Technical SEO is the backbone of a website's visibility on search engines. Issues such as slow loading speeds, duplicate content, broken links, and improper use of tags can impact your site's rankings, reducing its visibility, leading to fewer visitors and potential revenue loss. Regular audits using tools like Google Search Console and SEMrush can help identify and fix these issues promptly.

Open for all: The importance of website accessibility

Digital inclusivity isn't just nice to have; it's a necessity. Accessibility issues can prevent a large segment of your audience from effectively using your website. Moreover, ensuring your website complies with standards like the Web Content Accessibility Guidelines (WCAG) isn't just about broadening your reach; it's about ethical business practices. To learn more about making your website more accessible, take a look at our B2B accessible web design article.

Streamlined surfing: Pinpointing hidden UX barriers

Ever walked into a poorly organised shop and walked out seconds later? A website with a confusing layout, unresponsive design, or slow load times can have the same effect. User experience (UX) is the art of making your website not just usable but pleasant to interact with. Regularly testing your site with real users can provide invaluable insights into their journey, pinpointing areas for improvement that you might not have even considered.

Content matters: The impact of quality on your site

Content is king, but only if it's the right kind. Outdated, irrelevant, or poorly written content can tarnish your brand's credibility and deter potential customers. High-quality content, on the other hand, engages your audience, boosts SEO, and establishes your company as an industry leader.

Recently we’ve seen the rising use of AI to generate content, but this comes with its own set of pitfalls. Yes, it can be a great tool for content creation, but unchecked AI content can introduce errors and lack brand authenticity. Therefore, when using AI, a process of careful review and editing is necessary. Think of your content as your brand's voice—make sure it's clear, compelling, and speaks directly to the needs and interests of your audience. Find out more about?what makes good B2B website content.

Privacy first: Staying ahead of data compliance curve

We all like being taken seriously, more so when it comes to our personal data. How you collect, use, and store user data is not just a matter of security but of legality. Regulations like GDPR in Europe and CCPA in California have set a new standard for data privacy, and non-compliance could lead to damaged reputation, substantial fines, and loss of customer trust. Ensure your website has a clear, compliant privacy policy, obtain consent for cookies, and secure user data appropriately.

Addressing the hidden issues within your website is more than a measure of due diligence; it ensures your website remains an impactful and integral part of your business strategy. Regular website maintenance, like any form of upkeep, makes sure that your business not only survives but thrives online. So, take the time to assess your site, address these potential issues, and be confident that your website is more robust, reachable, and reputable.

Remember, your website is often the first interaction a potential customer has with your business; make sure it's a positive one.

Mark Ellaway,??

Bigfork ???

We create B2B websites that transform your business. ?????

PS - You can find more great successful website insights on the Bigfork website.?

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