The Success of Your Coaching Business in 2022 Starts Here.

The success of your coaching business in 2022 starts HERE my friends.

Choosing a niche & nailing your messaging is the foundation of your coaching business.

If you are marketing your coaching business online, you have to be specific.

The online space is competitive when its comes to vying for peoples attention.

The more you stand out in a noisy space by having a specific coaching niche, the more successful you will be in your coaching business.

Top 3 Reasons to Choose A Niche

Reason #1: Clients prefers specialists

Most clients prefers specialists over generalists.??

Analogy time.

Think about if you were sick with a heart problem.

You’d seek out a cardiologist, not a generalist (unless they were referring you to the heart doctor.)

And here's the truth...

People don’t generally pop out of bed in the morning with the revelation, "I want to hire a life coach!"

People wake up and say...

"How do I lose these 10 pounds?"

"How do I find a job I love?"

"How do I save my relationship?"

You see what I’m saying here?

The key is….People want a specific problem solved. That’s the stuff people pay for.?

Now imagine you are a client trying to decide between two coaches.?

Imagine your problem is...you’re trying to improve your relationship.??

Coach #1:? Life Coach/ they help everyone

You check out their website & their LinkedIn profile. Your basic life coach.

Coach #2:? Relationship coach

Their niche statement is:? “I help married couples communicate so they can save their relationship."

You’d probably think… "Wow! Coach Number Two - that coach is for me! That coach is SPEAKING to me."

Let me tell you, I’ve had more clients than I can count, review my website or LinkedIn page and tell me, "it felt like you were speaking to me."

And why is that?

Because I have a very specific niche "Corporate renegades turned coaches" and I write copy speaking directly to them.

When you speak to everyone… you are speaking to NO ONE.

And when you speak to everyone, you lose your value.?

You want to find a specific segment of the population to speak to.

Having a niche and positioning yourself as an expert helps your business appear more professional and credible than your generic competitors.

Reason #2: Foundation for the rest of your business

The second reason you want to choose a coaching niche, is that it’s the foundation for the rest of your business.

It’s how you create your coaching package. (Your coaching package is how you get your clients from their pain point to their goal.)

It’s the basis of all your messaging & content marketing (social media, emails, blogs, videos.)

It’s the basis for your website copy, your branding, the colors you choose on your website.

Your niche will help drive the SEO of your website.

Back when I first started as a career coach for women... (before I transitioned to business & marketing), my niche helped my SEO immensely.

At the time, had you googled "life coach," you would not have found me.

Had you googled "career coach," you would not have found me.

But had you googled "career coach for women,"... you'd have found me on page 2 of Google out of something crazy like 216 million results.

Thank you niche!!!

Your niche will drive the branding of your LinkedIn profile and your Facebook profile.

Your niche will help you identify where to find your clients in person or online, what kinds of networking events you attend, and which Facebook groups you need to join to look for your client.

The bottom line here is that having a niche will just make your life easier.? Period.

It will allow you to be more efficient with your time and resources so you can focus on coaching.

Rather than running yourself into the ground going in all different directions creating a bunch of coaching packages for a huge market, you can instead focus on one specific subset of customers.

You chose to be a coach because coaching is fun.?

The business side of coaching and attracting clients will be so much easier for you if you focus on a niche.??

Reason #3: Build your confidence

When you choose to solve a specific problem for a specific audience, you’ll build your confidence as a coach a lot faster.

You study that niche, take relevant certifications, get practice in that niche.?

This in turn will allow you to consistently deliver amazing results for your client.?

And delivering amazing results for your clients is what it's really all about.

Register for the free 5-day "Choose Your Niche. Nail Your Messaging." Bootcamp

You onboard the niche train yet?

Join us by registering for the upcoming *free* 5-day “Choose Your Niche. Nail Your Messaging.” Bootcamp. ?? ??

The bootcamp will take place January 24 - January 30.

Save your seat for this exciting event that will be JAM-PACKED with more value than your last paid program. ??

Let’s solve that NICHE & MESSAGING problem that is holding you back from ditching the corporate 9-5 and building that 6-figure coaching business ONCE & FOR ALL!

Click here to register for the free 5-day "Choose Your Niche Nail Your Messaging" Bootcamp:?bettykempa.com/bootcamp?

Once you register, you'll receive your free 12 page workbook to guide you through the bootcamp.

During this bootcamp you will learn to....

???Day 1: How To Choose A?Niche You Love?(Who Can Also Afford You)

???Day 2: How To?Validate The Market?To Ensure Your Niche Is?Profitable

???Day 3: The Simple Formula To?Nail Your Messaging?In Order To Attract Clients?

???Day 4: Learn The?Secret Messaging Hot Spots?To Attract Clients

???Day 5: In-Depth Case Study & Interview On How One Coach Pulled in?over $13,000 per month.

This one CANNOT be missed!

Can't wait to see you in the FREE 5-day "Choose Your Niche. Nail Your Messaging." Bootcamp taking place January 24 - January 30.

Click here to register for the free 5-day "Choose Your Niche Nail Your Messaging" Bootcamp:?bettykempa.com/bootcamp?

#lifecoach #lifecoaching #niche #businesscoach #bettykempabusinesscoach?