The success of #Umushyikirano2024 in Digital Dialogue for National Development
Magnifique Migisha
#BrandCommunication | Corporate Communications | Digital Strategist | Financial Education
The success of #Umushyikirano2024 in digital dialogue for national development was evident at the 19th National Dialogue Council in Rwanda from 23 to 24 January 2024, chaired by HE President Paul Kagame. The National Dialogue Council, known as Umushyikirano, is one of Rwanda’s homegrown initiatives, emphasizing the exchange of ideas and experiences.
This year’s forum addressed critical national issues, focusing on development, unity, and youth empowerment. It provided a platform for Rwandans to discuss matters of national importance, with a particular emphasis on national development, unity, and youth empowerment.
Remote participants engaged in Umushyikirano through various means such as telephone calls, social media, SMS, as well as live television and radio broadcasts. The digital presence at this year's forum was particularly significant, driven by active youth engagement.
Brand24 metrics revealed that social media platforms were used to share their perspectives and conversations from Umushyikirano. The official hashtag #Umushyikirano2024 gained substantial traction, with over 13,024 mentions across various platforms, reaching an estimated 1,051,174 individuals over the past 7 days, reflecting an impressive increase in social media reach of +32857%.
The enthusiastic participation of Rwandans and friends of Rwanda in the digital dialogue exemplifies the influential role of social media in fostering inclusive discussions on matters of national significance. Platforms such as X , TikTok , and YouTube emerged as key channels for sharing Umushyikirano-related content, highlighting the diverse and dynamic nature of the digital conversation.
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The active engagement surrounding Umushyikirano 2024 underscores the significance of leveraging social media as a powerful tool for amplifying voices, sharing perspectives, and driving meaningful conversations on critical national issues. The digital dialogue not only facilitated the exchange of ideas but also provided a platform for diverse voices to be heard, contributing to a more inclusive and representative national discourse.
The impact of social media in fostering dialogue and engaging a wide audience in discussions of national importance cannot be overstated. The digital conversation surrounding Umushyikirano 2024 reflects the potential for digital platforms to serve as inclusive spaces for dialogue and engagement, particularly among the youth demographic. By leveraging social media, Rwanda has tapped into a powerful tool for promoting national development and progress, as it provides a platform for diverse voices to be heard, fostering a more inclusive and representative national discourse.
The digital engagement surrounding Umushyikirano 2024 highlights the transformative potential of social media in sharing perspectives and driving meaningful conversations on critical national issues. This active participation, particularly among the youth, underscores the role of digital platforms in fostering inclusive spaces for dialogue and engagement, ultimately contributing to Rwanda's development and progress.