Success Tracking University Needs You!

Today we launched Success Tracking University to create and spread best practice in the art and science of self-optimisation.

You may not realise it but as an avid LinkedIn user you are already success tracking:

• The number of connections you have in your network
• The number of profile views you got in the last 7 days
• Your LinkedIn SSI score

And LinkedIn is probably just one of the digital platforms you use. Just about every app is providing you numerical feedback every day. How you use that feedback is what drives your success.

The practice of Success Tracking covers how those scores are created, calculated and delivered to you (as an email, a notification, a dashboard, a widget and so on).

So while there's success tracking in every app, the quality of that experience is not uniform.

• We have good success tracking and bad success tracking.
• We have metrics that drive good behaviours and metrics that drive bad ones.
• We have behaviours that benefit us as individuals and behaviours that benefit the organisation that produces the score.

Success Tracking University seeks to shine a light on what is good success tracking program design.

Bad success tracking design has all sorts of unwanted side effects - distraction from the work in hand, focus on quantity over quality, spamming, illegal behaviour, sharp competitiveness and gaming the system.

These behaviours can be avoided if you get your success tracking design right.

That means if you're a manager, management consultant, teacher, coach or app designer you need to pay attention to how you deliver success tracking.

You're welcome to sign up to one of the courses to learn more. However since you're on LinkedIn it's likely you could be someone who can teach better success tracking design.

We're looking for instructors from a variety of fields - gamification, business dashboard design, user experience, behavioural economics and motivation design to help train the next generation of success trackers. Or, if you're a business with a good case study, then we'd love to hear from you.

Only together will we improve the use of digital scores and make the behaviours they drive truly positive.

If you'd like to get started with a guest blog post at Success Tracking University telling a story from your own experience of dashboards and scores then give me a shout, I'd love to hear from you.