Success Through Collaboration: The Key to Building Green Homes

If you interview every single successful builder, you will find one thing common in everyone and that is they didn’t do it alone. They had partners and skilled people around them.

• Every builder needs a marketing team. Builders who think that they can build a business on referrals are deluded. You cannot scale a business reactively!
• You need integrated management systems to enable easy management of consumers, customers, and projects.
• You need a business plan. Without a business plan, you don’t have a road map to follow.
• ?You need ongoing training and support. Upskilling and maintaining business-relevant training is critical to success.
• You need a USP (Unique Selling Proposition). 67% of consumers select the builder they are going to build with before they make their first call. If you don’t have a reason for them to call you and if your marketing team is not doing their job correctly the consumer never calls

You can hire all these people yourself. You will have to manage them to ensure you get the best return on investment. As far as costs go, the Small Business Association suggests that a builder with a turnover of less than 5 million should be spending 7% to 8% of their turnover on marketing alone to maintain business pipelines and 10% to 12% if you want to increase market share. Coupled with other costs you could estimate, depending on your specific circumstances that up to 18% of your turnover will be spent on securing these services.

Or you can join a group like Green Homes Builders. You can secure the rights to the brand for your area and pay a royalty of 5% of the contract value for all the services you need to grow a sustainable and profitable business. We have a proven successful, profitable playbook!