THE SUCCESS STORY OF ZOHO

The Success Story Of Zoho & A Different Business Philosophy

In recent years, Zoho has been a major point of discussion among small business owners and SaaS industry experts alike. Many people wonder how a small Indian software development company grew to one of the largest SaaS companies in India. As well as, offering some of the best business software on the global market. After all, Zoho offers a much wider range of products than any other provider, yet it still manages to price its products more affordably than any of the other market leaders.

Although some companies have begun to drop their prices to compete with Zoho, there is no denying that Zoho is a truly unique company that stands out in the marketplace. What makes Zoho so unique? Read on to learn Zoho’s story.When?Zoho was founded in 1996, its founders and team never imagined the company would become what it has turned into today. In fact, Zoho was founded as Advent Network Management Inc., a company specializing in offering network management solutions. ANM mostly focused on networking for printers and helping companies to get their Wi-Fi working correctly.The company coded its own software that improved printer networking, and it marketed this software to firms offering optical solutions. Gradually, ANM began to learn the importance of creating great software and providing it to a close group of customers. Most importantly, the company quickly learned the importance of great customer support.

Eventually, ANM decided to expand the scope of its business software offerings. Consequently, it renamed itself AdventNet. In 2005, AdventNet introduced Zoho CRM. Other key Zoho applications, including Creator, Projects, and Sheets, came shortly after. The company then began its well-known business model of widening the range of the software it offers every year.By the time AdventNet was renamed Zoho in 2009, the company was already offering a variety of business software tools. Although these tools were not widely used at the time since the value of using digital technology was still new. Zoho seeing this value early on put them ahead of the game for the decade to come.

Looking to the Future

In the years ahead, Zoho will continue to invest in its people and its products to make its offerings even more competitive in the marketplace. As a result, even more, businesses will continue to switch to Zoho while SaaS businesses dependent on outdated pricing models will most likely begin to struggle. Therefore, Zoho’s customers, employees, and consultants will continue to reap the benefits of more product features, further product optimization, and a wider range of new products that can introduce powerful new functionality.