Success Story: Understanding B2B Sales With Convictional's Chris Grouchy

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Check out the full F2F story here: Success Story: Understanding B2B Sales With Convictional's Chris Grouchy

Convictional, a B2B e-commerce trade network, aims to eliminate the limitations of legacy software facilitating transactions between sellers and buyers of all sizes. Chris Grouchy and Roger Kirkness have built Convictional to allow buyers to frictionlessly transact with a variety of vendors. The Ontario, Canada-based company was founded in 2017, and last raised a $2.2 million seed round from “led by Lachy Groom, an early Stripe employee, with participation from AME Cloud Ventures (Jerry Yang, founder of Yahoo), Tribe Capital, FundersClub, Garage Capital, and others.”

I had the privilege of chatting with Grouchy about B2B sales and the importance of "customer relevance."

Frederick Daso: What has been the hardest sales problem you've recently solved for Convictional?

Chris Grouchy: Customer relevance. Customer relevance is the thing that gives you, the founder, a feeling of inevitability that this thing you are building will work.

When you initially start your company, you don't have customers, and you may not have a complete product yet. Prospects will sniff this out. They can tell you are early. You will be tempted to seem more significant than you are in the sales process, but this is usually wasted effort. Just own your smallness. Early adopters want to partner with early solutions on the market. They are willing to accept a degree of imperfection. 

Check out the rest of the full story here: Success Story: Understanding B2B Sales With Convictional's Chris Grouchy

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