A Success Story of How Lebanon's Leading Bookstore Transcended in The Digital Landscape

A Success Story of How Lebanon's Leading Bookstore Transcended in The Digital Landscape

"The digital avatar of Libraire Antoine added fresh pages to its digital success playbook with Krish's expertise and Adobe Commerce's unmatched platform capabilities"

Client Profile - Antoine Online

Antoine Online is the digital avatar of Libraire Antoine, one of the leading names in the world of books from Lebanon. The digital bookstore serves as an ultimate reference point for students, teachers, and readers. With a vision to excel in the digital commerce space and provide its customers with improved shopping experiences, Antoine Online collaborated with Krish to keep pace with the changing world dynamics.

What Roadblocks Did It Face??

Antoine Online needed a platform and tech infrastructure to provide the correct value, including faster time to market and better user experience. To further enhance their UX, the brand was looking to manage its massive product catalog that held 5 million products. The team at Krish ran a migration to process, keeping its catalog and data in mind.

Another significant change that was being a roadblock in streamlining operations was the outdated .NET framework and ERP sync. The brand also held a ‘one store, one language’ view that needed to shift to ‘two stores, three languages’ view.

Strategy & Solution

With its massive product range, Antoine Online aimed to hit the world with great offline and online user experience. It also provides a diversified portfolio for customers by adding stationery, gadgets, and toys to its catalog. In addition, the company offers international shipping to anywhere in the world, allowing it to grow as one of the leading online bookstores locally and globally. To fulfill the vision, our eCommerce experts formulated a bespoke strategy for the legacy name Antoine. Our only motive was to align the results with the client's desired outcomes and business objectives.

Desired Results That We Drove!

The experts at Krish started by building a highly customized intuitive eCommerce platform based on the feature-rich Adobe cloud platform. Real-time API integration with Paper Bricks ERP for order and customer syncing was part of the process. Additionally, bulk price update, bulk products add and update feature using Structured JSON and bulk customers add and update feature using Structured JSON were some of the best-added features for customers buying in bulk.?

The Success Story by the Numbers

With a very-well crafted digital pathway, Antoine Online is successfully up and running to welcome a massive influx of users. Here are some of the key highlights:

  • The online platform is currently experiencing 22% MoM revenue growth.?

  • 592 new orders since the day of launch
  • An increased Average Order Value of $65.?


To read the entire piece, head to the case study of Antoine Online.

Zenul Jinwala

Director - Marketing |??Most Admired Brand Leader??| Speaker |??Top LinkedIn Voice??| Solving the paradox of growth and profitability in digital commerce

1 年

Learn how a leading bookstore was successful in #breakingbarriers, transforming customer experience and driving digital commerce growth. #digitalcommerce #customerexperience

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