“Success Of Railway Advertising In Nigeria - The Endcorps Story”

We were first the audience before we became the advertisers.

It was 2016, but I still remember it vividly like yesterday. 27th July 2016, 2:45 pm. I was on the very first commercial train ride that departed the Idu train station in Abuja and headed for Rigasa station in Kaduna. The experience was new, fresh, exciting and nothing like I had ever come across before. The railway instantly became my preferred mode of travel to and from Kaduna. So when we decided to transition from event marketing and venture into Out-of-home, the railway just made perfect sense. I had been a train passenger for so long, that seeing the opportunity came naturally to me. I had never been more sure about anything else. To this day, we (the Endcorps team) take any chance we get to travel with the trains and become the audience once again, learning what makes them tick and seeing the opportunities to help improve travel experiences with advertising.?

Enter, Nigeria’s premier railway advertising company.

We never set out to be the first railway advertising company in Nigeria. We just wanted to build advertising solutions that captivate and enhance the experience of the train passenger and in turn, we believed that these enhanced passenger experiences would provide immense value for advertisers seeking to reach new and unexplored audiences across the Nigerian railway network.?

As fate would have it, in 2020 the Nigerian Railway Corporation (NRC) needed a specialist advertising partner for its growing rail infrastructure across the country and in the middle of the COVID-19 pandemic came Endcorps. In the most uncertain period of global economies, we decided to build for the future of rail.?

We made mistakes and we learnt from them, constantly building with a focus on quality no matter the cost.

Quality Audience, Quality Placements for Quality Brands.

I joined Endcorps in 2021 and was immediately attracted by the company’s insatiable drive for quality. Endcorps sought quality in every aspect of the business, from Client service looking to ensure client satisfaction in communication and service delivery to Operations drive to delivering the best solutions that satisfy the needs of all stakeholders, be it our partners in NRC, the average passenger or the brand looking to reach new audiences, we built advertising solutions that everyone would consider befitting of the railway.

I have watched Endcorps grow as an insider, observing it take strides as the railway audience grew in quantity and quality across Nigeria, so did our services and the placement solutions provided. Attracting and retaining clients across industries and sectors.

What then is success in railway advertising

In just over 3 years, we pioneered and led the way in railway advertising, developing and growing over 200 advertising solutions across billboard placements (station advertising), train branding (train wraps, coach interior branding etc.) and experiential advertising (pop-up kiosks, product sampling, product placement, sales activation etc.). Railway Advertising has grown to deliver solutions and results for brands such as Showmax(Multichoice), MTN, InDrive, Indomie, UBA, NDIC etc. The success stories are endless, with over 30 clients and 50+ campaigns, the story is just getting started.?

Future of Endcorps & Railway Advertising

We are resolute in not just building for the railway of today, we are building for the railway of tomorrow. We stay relentless in our pursuit of quality and excellence and contribute in our small (or not so small) part to the sustainability of the railway ecosystem in Nigeria through revenue generation and enhanced passenger experiences.

There is still a lot more to achieve, mistakes to be made, and railway networks to be constructed and conquered, but the future of Railway advertising has never shone brighter, be it the NRC national rail network or the state metro lines across the nation, best believe if there is a railway there, then that’s where Endcorps would be.

Visit www.endcorps.com to learn more.