Success Principle #7: Empathy in Customer Service
Ramakrishnan Ramaswamy
COO|Mid-Career Success Coach|Coach for Leaders|Author|Healer
Introduction: ?It was in the year 1995, a time when technology was still evolving, and communication tools we take it for granted today were scarce. I had just been appointed as the Manager of the Administration function, a role I had never handled before. The new position came with exciting prospects, challenges and little did I know that it would teach me valuable lessons in customer service and the power of empathy.
Thrilling Beginnings: Firstly, I was thrilled to be chosen for the role, as it presented an opportunity for professional growth and a chance to explore new responsibilities. Secondly, a 100% increase in compensation made the offer even more enticing. Thirdly, reporting directly to the CEO of the company added to the sense of importance and responsibility. Lastly, transitioning from a factory setup outside the city to an office environment in the bustling cityscape added to the novelty.
Understanding Employee Feedback: As I began to settle into my new role, I quickly realized the challenges that came with it. To gain insight into employee satisfaction, I decided to conduct a manual survey by distributing printed questionnaires. Gathering and collating the feedback from the employees took several months, considering the absence of office automation tools that we rely on today.
Addressing Communication Challenges: One crucial requirement voiced by the organization's leaders, who were predominantly project managers, was the need for speaker phones. Overseas calls often stretched for hours, from 2 PM to 10 PM IST, as our company served customers in the US and UK. Without the luxury of cell phones or video conferencing facilities, these speaker phones became vital. However, the phones provided were heavy, making it challenging to hold the receiver for extended hours.
Empathy in Action: Understanding the difficulties faced by our leaders, I prioritized their needs and approached the CEO for support. To my delight, he immediately approved the request, and within a few days, all project managers were provided with Panasonic Speaker phones. This prompt action instilled confidence in the leaders and demonstrated that I could get things done.
Customer Focus Rewarded: The impact of this simple act of providing speaker phones went beyond enhancing communication. I was later recognized on the wall of fame for my customer-focused approach to service. This experience taught me a valuable lesson in customer service: to approach challenges with empathy. Understanding the pains and problems of our customers and providing tailored solutions became the key to winning their hearts.
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Lessons Learned: This early experience in my career shaped my understanding of customer service and instilled a passion for empathetic problem-solving. It taught me that exceptional customer service requires a deep understanding of customer needs, and going the extra mile to address those needs is what sets a company apart.
Conclusion: As a young manager in 1995, I faced numerous challenges, but I also had the opportunity to learn valuable lessons. The importance of empathy in customer service became evident through the process of addressing communication challenges faced by our leaders. By understanding their pain points and taking swift action to provide solutions, I not only gained their trust but also earned recognition for my customer-focused approach.
?Today, as technology continues to advance, it is crucial to remember that the foundation of exceptional customer service lies in empathy and understanding. By embracing these principles, we can create lasting connections with our customers and delivering exceptional services that set us apart in an increasingly competitive business landscape.
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National Awardee| Raman Research Fellow | Senior Principal Scientist | Control System & Instrumentation Professional | Innovator, Assistive Technologies and AI | Key Note Speaker | Inspirational & Motivational Speaker
1 年Impressive and niceone ... Ram Ramakrishnan