Success on LinkedIn
Mohamed Ramadan
Corporate Image & Marketing Manager at ProService ?Digital Workplace & IntraNet Builder ?ISO Registrar ?Quality Management ?ISO 9001:2015 ?Internal Audit ISO19011 ?Digital Marketing ?Newsletter Author ?Open for Business
LinkedIn is the place where business gets done online. For your organization, your LinkedIn Page is?the?hub of your online business presence. It’s where you can amplify your brand, carve out thought leadership, and make meaningful connections.
But all of this is only possible if your Page gets seen. Followers are the key to organically growing your LinkedIn footprint. The more followers you have interacting with your Page content, the more followers you’ll get.
?? Success on?LinkedIn?doesn’t come by luck.
??? ??? First things first
? Before you start putting together a strategy to grow your followers, it’s vital to make sure that your LinkedIn Page is ready for them.?
? Pages that have all sections completed get 30% more views and they are far more likely to turn those views into followers.?
? The more useful the content on your Page, the more likely people will be to want to stay in touch with your business.?
??? ??? Optimize your Page for SEO
? Make your Page discoverable through search engines like Google by incorporating relevant keywords into your Tagline and writing a structured About section that emphasizes your mission and positioning concerning those same keywords.?
? Refreshing your page by posting regular updates will help as well.
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??? ??? Add a Follow button to your website
? Cross-promoting your LinkedIn Page from your website encourages your visitors to become followers.?
? A simple call to action that stresses the value of following you on LinkedIn will help.
??? ??? Add a Page link to your personal LinkedIn profile
? Your personal LinkedIn profile is another opportunity to capture relevant members and direct them toward your company’s hub on the platform.?
? First of all, make sure your profile is properly associated with your business’s Page
??Consider adding a short link to your LinkedIn Page in the Website URL field on your profile, or even in your Headline, as well. Invite other employees to do the same.
??? ??? Post content to your Page regularly
? Keeping a steady flow of fresh content on your Page will give it more visibility on member feeds (Pages that post at least weekly see a 2x lift in engagement, which leads to greater organic reach)
It will also make it more appealing to potential followers.?