Success in Engineering with LinkedIn Marketing
Afterburner Wind Tunnel Services, LLC
Meet the Team at Afterburner Wind Tunnel Services
The team at Afterburner Wind Tunnel Services is led by aerospace engineering experts Stephanie Verdugo , the owner, and Jason Verdugo, the Chief Engineer. Stephanie holds a B.S. and M.S. in #Aerospace Engineering and brings 17 years of engineering experience in Department of Defense weapon system programs and academia. Jason, has a M.S. in Space Studies and adds over 13 years of engineering experience to the team. Their combined expertise and leadership ensure that Afterburner remains at the forefront of providing top-tier engineering support and innovative solutions for aerodynamic testing and development.
Wind Tunnel Network
Afterburner Wind Tunnel Services offers a unique service with it's wind tunnel network application that allows streamlined testing across multiple facilities. This collaborative approach maximizes the combined capabilities of the network, offering a swift response to customer needs and more efficient resource utilization. The Wind Tunnel Network concept is especially advantageous for programs requiring testing across various aerodynamic regimes, as it leverages the availability and specialized capabilities of multiple facilities. This strategy not only saves time but also elevates the quality and reliability of test results, demonstrating Afterburner's commitment to innovation and excellence.
#engineering #windtunnel
Afterburner Wind Tunnel Services: A Journey of Growth and Engagement
Afterburner partnered with Brayson Management to market their unique application to engineers looking to test their projects by downloading the application and wind tunnel administrators that are looking to join their growing network.
The story of Afterburner is one of strategic marketing, innovative outreach, and a deep understanding of the digital landscape.
领英推荐
Starting Point: March 2024
March was the beginning of a focused effort to enhance Afterburner's digital presence. Initially, the engagement metrics were modest, with organic impressions standing at 249 and a total of 8 reactions. Despite these humble beginnings, they recognized the potential of the LinkedIn platform to connect with their audience. They created a strategy to increase their visibility and engagement. This involved determining their ideal audience, connecting with that audience, inviting those connections to their business page, and engaging this audience with relevant content marketing.
Strategic Content and Engagement: April to June 2024
April 2024 Results
April saw a significant increase in activity, with organic impressions skyrocketing to 1,088, a testament to Afterburner's strategic content and marketing efforts. The engagement rate also saw a notable increase, with reactions jumping to 33, marking a 312.5% increase from the previous month. This was a clear indicator that the content was resonating with the audience, driving more interactions and fostering a growing community around Afterburner's brand.
May 2024 Results
The momentum continued into May, with a total of 688 impressions and a steady engagement rate. The unique visitors to the profile increased to 33, highlighting the expanding reach of Afterburner's digital presence. The team's efforts to post regularly and engage with their audience were paying off, as evidenced by the 34.1% increase in page views and a 23.3% increase in unique visitors.
June 2024 Results
June was a pinnacle month for Afterburner, with the company achieving an astounding 1,207 organic impressions and an engagement rate of 6.06. The number of reactions reached 44, a 214.3% increase, showcasing the effectiveness of Afterburner's content strategy and its ability to captivate and engage its audience.
Key to Success: Consistent Engagement and Quality Content
The success story of Afterburner Wind Tunnel Services is rooted in consistent engagement and the delivery of quality, relevant content. By understanding their audience's needs and interests, Afterburner was able to craft messages that resonated, driving engagement and fostering a sense of community. Regular posting, coupled with strategic marketing initiatives, propelled Afterburner to new heights, demonstrating the power of LinkedIn in building brand visibility and engagement.
Looking Ahead
As Afterburner Wind Tunnel Services continues to grow, the focus remains on leveraging LinkedIn to connect with their audience, share insights, and showcase their expertise in wind tunnel engineering. With a solid foundation in place, the future looks bright for Afterburner. They are strategically gaining followers, engaging with those followers, and increasing the reach for their message.
Find Out More
Do you have a unique engineering solution that could use more profitable connections to grow? Brayson Management can help. Contact us here, so we can discuss a possible partnership.