Success is in the Details

As children we learned there are right answers and wrong answers. We learned choosing the wrong answer or making a bad decision had serious consequences. It was important to be right. Life and running a business just aren’t that simple. In many cases, the best ideas and the answers which are considered “right” will fail.

Why? Success isn’t in the concept, it’s in the execution. Success happens when you commit to a direction and go for it.

Alright, so that sounds like marketing hype and I should probably print it on a bumper sticker, but every day I talk with business owners who get in the way of their own success for one of two reasons: The inability to make a decision and stick with it, or lack of detail in the business strategy or execution plan.

Lack of detail

Brilliant ideas fail because the entrepreneur can’t stop looking at the big picture long enough to dive into the details. They fall in love with the concept and forget to think about what it will take to build, implement and sell their idea. How do you avoid this problem?

Whether you are trying to launch a new product or company, or simply run a successful promotion or special event, a well thought out, tactical plan gives you a great foundation. While the amount of detail required will vary, any tactical plan should include consideration of the Timeline, Resources, People and Final Vision.